Want more clicks...conversions?
Factor trend recognition into your search marketing plan to increase coverage in the Chitika network...drive more traffic, and reach new customers. Read below to learn how this worked for another Chitika advertiser, plus tips on how you can drive similar results.
By adding a well-planned, pop-culture trend-centric campaign to his search marketing strategy, Chitika advertiser Alex increased his company’s visibility to reach valuable new customers, subsequently driving 2x conversions *compared to this client's highly specific, 'niche traffic' campaigns.
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Q: What do 'Rachael Ray', 'acai berry', 'wu yi tea' all have in common???
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A: They are all among today’s top diet-centric search queries, entered by intent-driven consumers who are searching for diet products and diet services online.
to our point...the above terms are four of the 50+ trend-centric keyword terms Alex used to create his new trend-centric campaign; specifically aimed to leverage pop-culture/industry diet trends and catch phrases to promote his weight-loss solution to new diet conscious searchers that he might have otherwise missed.
You can do this too. Create your trend-centric campaign today. Tips...
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Research and analyze what your prospective customers are searching/ researching for online. Then, build a comprehensive list of strategic pop culture trend conscious themes and terms.
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Organize + divide your list into smaller themes to create tightly knit ad groups, each with highly trend-relevant ads and keyword lists within your trend-centric campaign.
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Connect the themes; do not mislead your leads. Make sure your ad texts clearly, and boldly, connect your business offering to the pop culture ad group theme, and greater campaign theme, at hand. ALSO...Make sure your destination URLs connect too, even if you have to create new trend-specific URLs for this campaign.
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Monitor, analyze, and measure the performance of your trend-centric campaign for maximum effectiveness. Remove any low performing ad groups within, and compare overall results to your other Chitika campaigns.
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Always think of your trend-centric campaign as a test. Remember, trends change quickly, and you will need to adjust your trend-centric strategy accordingly.
Click here to contact your Chitika rep & discuss how you can best structure a trend-centric campaign, relative to your business and target audience.
