The Advertised Mind - Erik Du Plesis... ftw
Powerful powerful stuff.
Emotion drives all human behaviour on the most basic to the most advanced level.
Anyone read it?
This better be good, it's more expensive than 3 other books in my basket combined

riddarhusetgal - I see Cialdini's got another one that came out last summer, adding that to my cart: Yes!: 50 Scientifically Proven Ways to Be Persuasive