Google Opening Up Trademarked Keyword Bidding on June 4th

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From Google Opening Up Trademarked Keyword Bidding on June 4th

Google Opening Up Trademarked Keyword Bidding on June 4th

May 12th, 2009



Google plans to open up trademarked keywords to AdWords advertisers in June according to Michael Orey of Business Week. Beginning June 4th, companies will be able to bid on the brand names of their competition, which will heat up the AdWords listings throughout Google and lead to head to head battles in the SERPs over branded product, service and company names.
Google has also released a list of the countries and regions where they will not investigate the use of trademarked keywords.
Starting June 4, marketers in about 200 countries will be allowed to purchase rival trademarks as keywords to trigger display of “sponsored search” ads on Google. Honda, for instance, could bid to have one of its ads displayed when a consumer searches the term “Toyota.” In recent years some companies have sued Google or the competing company, saying the practice is a form of trademark infringement.
The decision to implement the strategy more widely suggests that Google is confident it is operating on sound legal footing.
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All gloves are off come June 4th … how will you prepare for the battle royal over trademarked terms in Google?
 


thisa makes meza happy!

star-wars-jar-jar-binks.jpg
 
THIS DOESN'T CHANGE ANY US-RELATED POLICIES.

Anyone who's overjoyed by this announcement isn't reading properly. The use of protected trademarks in ad copy will still be disallowed. All this does is bring all countries in line with the US/UK/Canada policies already existing, as they did with the UK a few years back. To quote from the article:
Google's policy, implemented in the U.S. and Canada in 2004, bars advertisers from using others' trademarks in the text of the ad itself but does permit it in the unseen keywords used to display the ad in cases where the keyword is used in a search. After adopting the same policy in the United Kingdom and Ireland last year, Google has now decided to extend it virtually worldwide.
Click to expand...
Nothing to see here...
 
you could ALWAYS bid on the word toyota or any other trademark for that matter, you just cant have the keyword in your ad which sort of kills CTR
 
There are ways to put trademarked terms in ad copy, but if its a heavily monitored keyword, you get a legal warning from goog.
 
i usually read my daily cease and desist letter over apple jacks and milk that i eat from a models vag, whom i paid for with trademarked traffic. idgaf
 
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thuxen said:
There are ways to put trademarked terms in ad copy, but if its a heavily monitored keyword, you get a legal warning from goog.
Click to expand...
And if you show a pattern of constantly trying to get around a filter & a trademark holder constantly reports you to Google's legal team, your account may not exist anymore...
 
I did some trademark bidding without using the term in the ad itself, and my ads were heavily penalized. When I managed to bleed my way through to lower CPCs, the ads got shut down for editorial reasons, with a completely nonsensical explanation. I'm done with Google, and I eat my cereal over a post-op crackhead's vag whom I paid with the pennies I earned from other traffic sources :-(
 
Including trademarks in ad text is permissible under the following circumstances:

In the US, our policy permits use of the trademark in the ad text in the following circumstances:

  • Ads which use the term in a descriptive or generic way, and not in reference to the trademark owner or the goods or services corresponding to the trademark term.
  • Ads which use the trademark in a nominative manner to refer to the trademark or its owner, specifically:
    • Resale of the trademarked goods or services: The advertiser's site must sell (or clearly facilitate the sale of) the goods or services corresponding to a trademark term. The landing page of the ad must clearly demonstrate that a user is able to purchase the goods or services corresponding to a trademark from the advertiser.
    • Sale of components, replacement parts or compatible products corresponding to a trademark: The advertiser’s site must sell (or clearly facilitate the sale of) the components, replacement parts or compatible products relating to the goods or services of the trademark. The advertiser’s landing page must clearly demonstrate that a user is able to purchase the components, parts or compatible products corresponding to the trademark term from the advertiser.
    • Informational sites: The primary purpose of the advertiser’s site must be to provide non-competitive and informative details about the goods or services corresponding to the trademark term. Additionally, the advertiser may not sell or facilitate the sale of the goods or services of a competitor of the trademark owner.
Click to expand...
What is Google's U.S. trademark policy? - AdWords Help
 
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