It's gotta be an option in the long run.Yes, this is one piece of the puzzle... Or how about a relatively low initial CPA, then a progressively larger CPA on the residual/rebill? I've run this by our partners in the past and everyone agrees that this is a great way to make sure everyone wins (from a quality and overall CPA standpoint). But this puts a huge negative cash burden on the publisher if it takes more than 15 days for rebills to start coming through. And an even bigger burden if they find out their lead quality was shit.
Even if they offered $10 for the initial lead. Then $10 for every recurring month that the customer keeps the subscription. I don't really know how that'd play out for them financially though.
With a quality product, the customers who stay on for 6 months would balance out the stragglers who cancel in the first month.
The affiliate would take a dent on the first acquisition, but it'd be balanced out by the possibility of some referrals generating much more than the standard $40 CPA.
But then....it all comes back to having a quality product. These guys clearly don't. It would need a new player in the field to come in with a new business model
Volume is volume though. If they weren't greedy for it, they wouldn't run the affiliate program to begin with and they'd probably have a much tighter control over the quality of the leads.Many of these guys are doing their own media buys and generating several thousand sales/day. They'll survive.