How much do you spend to test a campaign using ppc before you throw it out and move on to the next thing?
How much do you spend to test a campaign?
- Thread starter illmill
- Start date
depends on where im testing it, and how im targeting my traffic. Consider that to get even only 100 clicks to 10 keywords costing $1 each will run you $1000.
.....for 10 keywords and only 100 clicks each....
.....for 10 keywords and only 100 clicks each....
NickRac
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Depends...I just tried an email sumbit on facebook (yes it was approved)...saw I was losing money after like 5 minutes, not much but a bit, tried tweeking a few things...still no luck...revenues about 10 - cost about 20 - no thanks...NEXT! I prob could have tweeked it a bit more, but I want it to be closer to making $ off the hop.
campaigns evolve after each test so this is a tough question to answer.
the first tests are the most experimental and require the most money put down. in later tests the sales strategy, keywords, style of landing page should be more optimized so less is spent because of the data collected from previous tests.
there should be a snowball effect working to your advantage as you learn the ropes of the niche.
the first tests are the most experimental and require the most money put down. in later tests the sales strategy, keywords, style of landing page should be more optimized so less is spent because of the data collected from previous tests.
there should be a snowball effect working to your advantage as you learn the ropes of the niche.
D
Generally five-six times the offer payout for the initial test, assuming I'm seeing leads.
If I've gone twice the offer payout (or 100 clicks, whichever is more expensive) and I don't see a conversion, I can it.
If I've gone twice the offer payout (or 100 clicks, whichever is more expensive) and I don't see a conversion, I can it.
^^^^ Noob methods for failure.
If you are new and only have a few hundred bucks to your name to test with the above method might work - but it relies on you finding a product that 'accidentally' works for you.
Here's what I'd say.
Don't randomly set up campaigns and try to sell ebooks or skin creams or something. You should be attempting campaigns that have shown good results for other affiliates. Especially if you're new.
If you can't get a campaign to profit and you know other affs are doing well with it then you are the problem. The good news is you can fix your problems and make the campaign work.
Spending $100 on a campaign and deciding it's a failure is retarded. If I had done that in the beginning I'd be nowhere and probably would have given up... or I'd be one of the affiliate marketing morons that makes a couple grand a day, thinks he's "made it" and starts a blog/twitter to tell everyone how I did it (you know who you are).
My method is to start the campaign and force it to profitability, where there is a will there is a way and it's much easier than jumping from product to product trying to find one that works by accident. Sure you might lose some money in the beginning but you make it back when you figure out how to stop losing money and start making money.
The truth is that most products will sell if promoted correctly.
99.9% of the time the problem is not the campaign, it's the affiliate. (btw - that is the exact phrase that someone said to me and changed my life)
Thank you for the amazing post. I was just told to walk away from my BizOps campaign because of my PPC budget. This just reinforces that I shouldn't.
+rep
That might be your approach.
I take offers I KNOW work. I'll usually be looking at a CTR of at least 50% from the landing page to the offer, so I get at least 50 clicks to work with. If I don't see a conversion after 50 clicks on an offer I know is supposed to work, I change offers. I'm not going to waste my time with an offer that's not converting for my traffic when I've got dozens of offers to choose from that I know will.
Down the track when I've optimized with a better offer I might go back to the first one, but I'm not going to waste $2000 trying to get an offer to work when a similar one might cost me $500 for the initial testing.
Yes, but if I go 2-3x the payout without a conversion I redo a large part of it (whether it is ad copies, traffic sources, lp) before spending anymore money on it. Simply canning a campaign after $100 is retarded, but changing it dramatically isn't.
you've obviously missed the entire point of this thread. he asked what is the amount of money you spend before ditching a campaign. I answered that question by saying he should not ditch the campaign, instead he should make changes and test until it's profitable.
now you're explaining that you like to get 50% landing page ctr and whatnot... you're cluttering up the thread. it's one of the biggest problems here... someone asks a questions and dip-shits rain down bad answers that don't mean anything.
meh. really don't know why i even bother.
Aff speaks sense. I'm still a newb but have spent over $400 testing one of my main campaigns, it's bounces around the break even mark atm.
But it's worth working on it and not thowing it out because a: other people have similar profitable campaigns and b: it's my crappy LP, CTR, etc that is causing it not to be profitable and I can fix that.
It's tough with a low budget but stupid to can a campaign after $x spend jsut because it's not profitable. Why have 10 $50 failures when you could put that $500 towards making a single solid campaign.
But it's worth working on it and not thowing it out because a: other people have similar profitable campaigns and b: it's my crappy LP, CTR, etc that is causing it not to be profitable and I can fix that.
It's tough with a low budget but stupid to can a campaign after $x spend jsut because it's not profitable. Why have 10 $50 failures when you could put that $500 towards making a single solid campaign.
if you don't have much monies, stick to low payout offers like dating, email submits and iq stuff.
they aren't easy either but at least you will have adequate resources to be able to test and be competitive since everything is on a lower scale.
they aren't easy either but at least you will have adequate resources to be able to test and be competitive since everything is on a lower scale.