Straight forward question. Company looking to bring their product to the online market needs an affiliate program. Would you work with them if they use Has Offers?
Would you promote a product if the business uses Has Offers?
- Thread starter Fatbat
- Start date
Maybe. I think many on this board are skeptical of HasOffers because it creates an avenue for inexperienced noobs to try to remarket offers and run their own network.
If there is a company that has their own product or offer (like a white label), then I would say that situation is no different than if they used a script like iDevAffiliate. I myself have considered using HasOffers lately to promote a single-item affiliate program that's not available on any other networks.
Does anyone here have more insight into the HasOffers program that I might be missing?
If there is a company that has their own product or offer (like a white label), then I would say that situation is no different than if they used a script like iDevAffiliate. I myself have considered using HasOffers lately to promote a single-item affiliate program that's not available on any other networks.
Does anyone here have more insight into the HasOffers program that I might be missing?
The issue you mentioned seems like a people problem (ie. not a flaw of the technology platform as much as how it may be used). Do you see practical/technical limitations with HasOffers? What you mentioned as far as a white-label/private offer seems very feasible to me..
I wouldn't promote it just based on the fact that there is probably no cash flow and large amount of cash to pay you just in-case everything doesn't go as planned.
dude you need atleast some capital to work with directtrack, which weeds out a lot of wannabe network starters...
I should have made myself clearer. The company in question will work with one or more of the major networks. This is a one off unique product with no other source online, not some repackage/resell bullshit. They're simply looking for a tracking/promotions tool for their side.
+rep
There has been a lot of negative publicity lately surrounding HasOffers, but I agree with AdHustler, it is the people behind a network, not the software, that makes it legit.
People get ripped off just as often from networks on DirectTrack, LinkTrust, or HitPath.
To answer the OP's question though, I definitely would recommend using HasOffers for a new advertiser pushing a new offer. The tracking is solid, the interface is very user friendly, and the support team is always there to solve any issues that arise, usually the same day.
This is a silly question. HasOffers is silly, but that doesn't make them any less of an affiliate network.
Any merchant who has a product that they want to sell should be building their own tracking system and not buying something off the shelf. Why? The granularity of the reporting provided by a third party package is nowhere near what can be built by programmers who have direct access to the database.
Merchants should be building a report set that will let them know EVERYTHING there is to know about the orders being delivered by affiliates/sub-affiliates. This would include reports to tell them how many people are dropping out of the order path. How profitable the affiliates/subaffiliates are, how much fraud there is, chargebacks, refunds, etc.
There is a hell of a lot more to track than clicks and leads, and DT, HasOffers, etc. can't provide the functionality because they don't have access to the merchant database.
What's surprising is how many merchants who get into this game aren't aware that success/failure is based on detailed metrics and simply go for the first tracking package they see.
I disagree.
I would rather they put time and energy into their product then into building an affiliate software. The bottom line as a webmaster who is promoting is what is my real EPC (using my own tracking software).
Not sure if that's your real pic or not - if it is, props to you for having the balls to put yourself on your LP.
Great post, Steve. Having been on both the advertiser and affiliate end of things, I've been amazed how many merchants don't have comprehensive, custom-tailored tracking systems that tell them what they need to know about how their affiliate campaigns are actually performing. Like you touched on, that includes everything from lead quality, chargeback/fraud rate, landing page optimization, and the such.
I'm currently developing an offer myself (just for internal use, at least for the foreseeable future), and have been developing a system that can be used to track the specific metrics I need not only for myself, but so I can track affiliate related stats if I do bring it out into a network in the future. The system I've been planning would use both the internal tracking, and a network solutions (DirectTrack Merchant, HasOffers, or something similar) to help simplify the process of conversion and payment tracking, and have a second set of stats.
This isn't affiliate side software. This is stuff only the merchant would see. If the merchant is planning on dropping the offer on several networks, he has no need for affiliate software - let the networks take care of that.
You do realize that them having custom software in place would help you. As long as they are able to optimize the ROI and conversions on their end. That means higher and better payouts for you.
Yes, it could go the other way.
A company that doesn't have something implemented is more likely to get lost and fold. Than one who has taken and does take the time to improve the offers they have.
They want an ROI just like you and by not capturing and analyzing the information they have ready access to they are losing out. Which will lead to you losing out.
Not sure why HasOffers would be any different than some off-the-shelf PHP affiliate tracking software. As long as the company reports an order ID to HasOffers that corresponds with the order ID in their database (so things can be tracked if there are issues), it shouldn't be a problem.
I'd trust HasOffers more than a custom solution that I've never heard of - especially when I'm not even sure if it's correctly implemented. It doesn't really matter what platform is used as long as it tracks properly & I get paid by the advertiser.
I'd trust HasOffers more than a custom solution that I've never heard of - especially when I'm not even sure if it's correctly implemented. It doesn't really matter what platform is used as long as it tracks properly & I get paid by the advertiser.
