POF featured in Gaga's new videoclip

Fatbat said:
add

Wonderbread
Coca Cola

bit raunchy for these kind of product placements. I wonder if they knew what they were getting into?
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I don't know about that. Think about the demographic. And its media there parents don't see. Young kids - Coca cola definitely, wonderbread and miracle whip - definitely college food. Virgin mobile - Bronson is always after the young hipsters. POF - no brainer - sex sells.

Makes sense to me. Lady GaGa is becoming a huge brand. Shes on her way to being a modern aged Madonna with the added advantage of new age technology and social media that Madonna didnt have. Shes a spokesperson for Mobile Virgin - they advertise her on the every Virgin flight.

These placements probably got good bang for their buck. Sponsorships probably covered the cost of production which was, I'm guessing, about 2 million.
 


windjc said:
I don't know about that. Think about the demographic. And its media there parents don't see. Young kids - Coca cola definitely, wonderbread and miracle whip - definitely college food. Virgin mobile - Bronson is always after the young hipsters. POF - no brainer - sex sells.

Makes sense to me. Lady GaGa is becoming a huge brand. Shes on her way to being a modern aged Madonna with the added advantage of new age technology and social media that Madonna didnt have. Shes a spokesperson for Mobile Virgin - they advertise her on the every Virgin flight.

These placements probably got good bang for their buck. Sponsorships probably covered the cost of production which was, I'm guessing, about 2 million.
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Dunno, just seems kind of strange to me that corporate sponsors all jump ship when an athlete is revealed to be having an affair or is caught smoking from a bong yet they're cool to be in a music video filled with sexual innuendo, swearing, and mass murder.
 
Fatbat said:
Dunno, just seems kind of strange to me that corporate sponsors all jump ship when an athlete is revealed to be having an affair or is caught smoking from a bong yet they're cool to be in a music video filled with sexual innuendo, swearing, and mass murder.
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Very good point. Subway, for example, often uses athletes to endorse them. I bet they'd drop them real quick if they were involved in some sort of extra-marital affairs, yet they'll pay millions to be shown in a provocative lady gaga vid. Makes no sense!
 
X-17 article about this video's product placement, including POF...

...
Dating website PlentyOfFish is an equally surprising advertiser but their "Director of Love," Kate Bilenki, tells us it's paid off: "We've noticed a massive jump in brand awareness (if you search for us on twitter every post is about Telephone) as well as existing users returning. We did see about a 15% increase in Plentyoffish searches so far and the numbers keep climbing."

 This isn't POF's first foray into what's being labeled by some as "organic marketing:" "... we had previously been integrated into a music video by Flo Rida called 'Available' and this was the next step for us after that."
...

Lady Gaga Photos & Pics | The Lady's Gaga For Product Placement In Her New Telephone Music Video
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