WF'ers, help me and give me your opinions! I'll pay someone $25

-Dome- said:
I'll take my shot at this. Remember mate: sell the benefits, not the features. Advertising that your services can get a customer's website to be #1 on Google is nice, but the customer really wants to hear what the hell that can do for him.

Want to have a website that brings in floods of customers?

Visit NaplesSEO.com
​

Also - Notice how all of the example signs you posted are composed of dark bold colors? You might want to consider using Google's font.

Good luck man.
Click to expand...

Listen to this guy. S-P-E-L-L out the benefits for your prospect. WTF does #1 on Google mean to the average Joe anyway? You think they understand the benefit the same way we do? NO!

Work off this guy's suggestion.
 


"Everyone searches with Google"

"We will send your business to the top of the results"

"Call us. Your customers will find you fast"

(XXX) XXX-XXXX
 
my slogan is still the most solid
encompasses the most w/ the least amount of words + sounds good. encompasses everything you'd want except maybe the value of being on top, which at this point..if they don't understand that, you're not going to be able to explain it on a yard sign
 
Hell just say "Got Google?" real fuckin big then underneath have your company logo or name.
 
2qj94c6.jpg


two slogans for the price of 1, loll
 
dennyray said:
my slogan is still the most solid
encompasses the most w/ the least amount of words + sounds good. encompasses everything you'd want except maybe the value of being on top, which at this point..if they don't understand that, you're not going to be able to explain it on a yard sign
Click to expand...

Your slogan offers no benefits to the customer, has no no emotional triggers and each of those lines would be about 3" tall on a yard sign. Completely unreadable.

@OP, some real life experience here, I tested a shit load of different yard signs for local seo and web design a couple years back. The only one that converted phone calls said:

Business Failing?
#1 On Google Can Help
Phone Number
​

But guess what? You don't want those broke ass motherfuckers wasting your time, because if they were any good at making money, they wouldn't be getting roped in by your promise to save their sinking business.

I know this is a crazy thought but how about ranking your site #1 for local SEO services, this and word of mouth is how I get my best local clients. And I guarantee you, if you go the sign route, someone is going to ask you "How come you have to advertise with yard signs if google is all that?".

Finally, I've been making and designing signage since 1998. If I say something is too small to be effective advertising on a yard sign, trust me, it's too small.

18"x24" yard sign: 3 lines max, centered, no more than 4 words per line. Use arial black and increase the leading. I don't care if you're driving 25 or 50, anything less will not be consistently effective.

I can't believe I just typed all this shit, back to work for me.
 
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"business failing?"..yea thats a great emotional trigger lol. offers no benefits? did you read it? lol
and my phrase can easily fit on a sign or poster too btw, just take out the bottom slogan.
 
naplesseo.jpg


* As others are saying - KISS

* I wouldn't disregard the other search engines - or just target one demo. If you're in an area that is saturated with them, they'll probably jump all over you anyway, and you'll attract other sectors easier.

* Phone numbers tend to change - if you don't have to - don't.

Cheers.
N.
 
dennyray said:
"business failing?"..yea thats a great emotional trigger lol. offers no benefits? did you read it? lol
and my phrase can easily fit on a sign or poster too btw, just take out the bottom slogan.
Click to expand...

lol lol lol

I was offering up real world results, not some shitty slogan you've felt the need to bring up 3 times now. And to Joe fucking layman (and trust me on this, I sell to these guys daily), being on top of google isn't a benefit, not getting locked out of their business for nonpayment of rent is a benefit. Feeding their kids is a benefit. Making payroll next month is a benefit. Being on top of google means no more to them than paying their radio advert bill. No emotional response there. Also, can fit on easily does not equate to being easily read.

Triple failboat.


@NCMedia, i was going to suggest foregoing the small signs for one big boomer, something that grabs eyeballs if they want to read it or not. That does the trick. I might just steal and test. :)
 
Grindstone said:
Your slogan offers no benefits to the customer, has no no emotional triggers and each of those lines would be about 3" tall on a yard sign. Completely unreadable.

@OP, some real life experience here, I tested a shit load of different yard signs for local seo and web design a couple years back. The only one that converted phone calls said:

Business Failing?
#1 On Google Can Help
Phone Number
​

But guess what? You don't want those broke ass motherfuckers wasting your time, because if they were any good at making money, they wouldn't be getting roped in by your promise to save their sinking business.

I know this is a crazy thought but how about ranking your site #1 for local SEO services, this and word of mouth is how I get my best local clients. And I guarantee you, if you go the sign route, someone is going to ask you "How come you have to advertise with yard signs if google is all that?".

Finally, I've been making and designing signage since 1998. If I say something is too small to be effective advertising on a yard sign, trust me, it's too small.

18"x24" yard sign: 3 lines max, centered, no more than 4 words per line. Use arial black and increase the leading. I don't care if you're driving 25 or 50, anything less will not be consistently effective.

I can't believe I just typed all this shit, back to work for me.
Click to expand...


I have 7 of the first 10 results so that's not really an issue.
These things will be at stop signs and stop lights so speed wont be an issue. I will say though, I like you sales quote.
 
ncmedia said:
naplesseo.jpg


* As others are saying - KISS

* I wouldn't disregard the other search engines - or just target one demo. If you're in an area that is saturated with them, they'll probably jump all over you anyway, and you'll attract other sectors easier.

* Phone numbers tend to change - if you don't have to - don't.

Cheers.
N.
Click to expand...

Nice.
I wonder how much a billboard is. I bet the fucking graphic will cost more than the renting of the actual billboard. I'm going to look into the billboard idea right now actually.
 
Yep, you're looking at a pretty penny for anything close to billboard size re cmyk proper weatherproof creative/print. You can do simple 2 or 3 flat color which costs less but if you're doing a billboard... do quality.

If not a billboard - still apply that same thinking, make their eyes follow 3 simple steps;
*problem
*solution
*connection
- as simple as (in)humanly possible.

So for your smaller size, just do the same but make it small. Even 8.5 x 11 or poster size translate well when you do IMPACT FONT headlines and make them simple. You'll notice most billboards utilize the same fonts (usually the same ones you find in default on any editor - but IMPACT/ARIALBLACK/VERDANABOLD are most common).

Use to do tons of signage/large format shit back in my prepress days, if you do go color - make sure you get proofs from a standard press color pallette before they print (or if you don't care about shades/colors too much don't worry).

*EDIT - don't want your money...
*EDIT2 - lol wadap with your username 'from dp' < ?
 
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