Ok, I have a question.
I notice a decay in my ads (decreased CTR, increased cost) over time. This is normal right? How quickly is normal? I ran an ad today on CPM, started out with .08 - .09 cents per click and a near 0.2% ctr. Stayed at those rates for about an hour or two. About 4-5 hours later it is at .11 cpc and 0.159% ctr. Total clicks were just over 1000.
I have this same result ALL the time in different niches. So I guess this is normal? If I run it again and again over a few days at the same times the ad continues to decay.
What is the best way to avoid this? Change the image of the ad but keep the same ad running so it has a long history? Or upload new ads everyday?
I notice a decay in my ads (decreased CTR, increased cost) over time. This is normal right? How quickly is normal? I ran an ad today on CPM, started out with .08 - .09 cents per click and a near 0.2% ctr. Stayed at those rates for about an hour or two. About 4-5 hours later it is at .11 cpc and 0.159% ctr. Total clicks were just over 1000.
I have this same result ALL the time in different niches. So I guess this is normal? If I run it again and again over a few days at the same times the ad continues to decay.
What is the best way to avoid this? Change the image of the ad but keep the same ad running so it has a long history? Or upload new ads everyday?