Good forbes article on CPC - CPC model too expensive for businesses
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"Experts estimate that if just 2% of visitors actually buy something, you're doing fabulously."
Where do they find these "experts"?! 2% might be okay for contextual ads or 2nd tier PPC traffic, but top tier search ads should have a much higher conversion rate than that, no? That's been my experience, at least...
Where do they find these "experts"?! 2% might be okay for contextual ads or 2nd tier PPC traffic, but top tier search ads should have a much higher conversion rate than that, no? That's been my experience, at least...
Where does Forbes find these writers? That guy who wrote the "arbitrage" article, and this gal. 2% for PPC is bullshit. That would be good for pure organic, but not PPC. PPC for retail should run more like 4 - 7%, and probably more for other industries.
What you have to understand though is you guys have a lot of expierince using Adwords and PPC marketing but most people who use adwords are new and dont know how to fully optimize thier campaigns. They bid for keywords which aren't well targeted or overpay. And there is more omcpetition now than when PPC started in 2000. The competition has surged at a staggering rate between 2004 and now.
That's a great article.
The more articles like this in big respected publications like forbes, the less competition we will have from big business.
In fact, I think we should begin a campaign of seeding publications like forbes with false press releases about the decline and fall of online marketing. :costumed-smiley-013
The more articles like this in big respected publications like forbes, the less competition we will have from big business.
In fact, I think we should begin a campaign of seeding publications like forbes with false press releases about the decline and fall of online marketing. :costumed-smiley-013
unfortunately they interview ppl that the webmaster community considers "experts." Who are only popular because they do mainstream stuff. Its not the mainstream stuff that sells papers, its the shocking behind the scenes stuff like arbitrage that sells. So its like asking asking a chicken farmer about cock fighting.
pretty gay but there really is no better options at this point. None of the TRUE ppc pros are saying shit.
The author doesn't know what she's talking about. PPC has great a ROAS, a lot better than tv or radio, which is why a lot of big companies are investing in ppc. If you read the article she states that a third of respondents spend 21 hours a week managing their campaign, well if that's all the time their spending managing their campaigns then of course they're not going to see a great return.
The great thing for people like us is that companies believe that 21 hours of an admins or interns time is alot.
The next logical step is to hire some hack firm that wants to redo everything and charge for site redsign, $.01 per click for analytics, 15% of ad spend, plus a monthly retainer, then another fee for weekly reporting, and finally the company says FUCK IT this internet shit does not work.
The more companies and people that say I tried that, it does not work, the better off people who have a clue will be.
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