It's much harder to raise stuff like that than it was a year ago. The important factors to a successful kickstarter are (imo):
- How accessible your target market is online
- How responsive people are to your product upon hearing about it. (How likely are they to click on your link?)
- The quality of your gimmick (competitive advantage) combined with your pitch. We had a great video made specifically for our crowdfunding campaign and we put a stun-gun on an iphone.
Study other successful campaigns and see what they did and didn't do.
Crowdsourcing is just getting started. I mean in the lifetime of this thread the guy went through the $100k mark - in retrospect he may have underestimated his appeal. Happens a lot. (And compare that to the occasional WFer who begs the board for a few hundred)
The viral/fad angle might seem "last year" already, but the larger implications of crowdsourcing is in its infancy.
1) I recently met the founder of RocketHub.com - and he's been the crowdsourcing liason to Congress, he's been presenting/advising them and still has work to do there. Nice guy.
Interestingly, he said almost law that when a project reaches 25% of its aim, that it's easy sailing from there. Psychology is at play, people don't want to contribute to empty tanks.
2) The industry is vested in the enacting of the JOBS Act, a bipartisan law passed by Congress last year (and still swallowed up by SEC regulation) - at some point crowdsourcing will mean transfer of equity. The implications for that development is HUGE.
3) JOBS Act Title 3 deals with crowdfunding. JOBS Act Title 2 deals with the lifting of the ban on hedge fund advertising/marketing.
Though hardly as big a story as Title 3, that's my primary focus. I have considerable reach in the hedge fund world - and even more in the fund of funds world (funds financing hedge funds.)
If anyone is interested in this niche (and I fucking hope that with $2.4 trillion of assets under management suddenly being able to advertise interests you) please PM me. I'm looking for a wide network of contacts in the digital space.
4) I'm also part of a startup, an investment banking portal matching deals to investment capital (field is generally referred to as capital introduction) sourcing is HUGE deal here - and JOBS Act implications loom big here, too.
5) Suddenly_Ass has a tremendous tumblr. I might take it to dinner and get it drunk.