Advertising budget what to do
- Thread starter HHOTEK
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first of all, I don't know where you found your market, car shows, etc, but that's great you obviously have some kind of customer base, and you guys are dedicated and had the ingenuity to come up with something. Wherever you had success originally you NEED TO DUPLICATE that 1000 times over. So if it is the rapport you get at car shows or conventions or whatever and allows you to create customers, then hit every damn show/convention out there. Yea, go on the road. Secondly, advertising on the web MAY help, but everyone is telling you to take a sledge to your site because it looks like your selling the Anarchist's fucking cookbook or something.
okay so good put a check mark next to design the living hell out of my web site.
Put your commodity on the front page.
Put the photos of cars tricked out with hydrogen power on the front page.
Put testimonials next to your commodity and the cars tricked out with hydrogen power on the front page.
If installation is fairly simple, put a quick, very professional video of you installing the system on the front page.
And slap a big button on there that says "RUN YOUR CAR ON ACAI BERRIES. ORDER NOW!"
okay so good put a check mark next to design the living hell out of my web site.
Put your commodity on the front page.
Put the photos of cars tricked out with hydrogen power on the front page.
Put testimonials next to your commodity and the cars tricked out with hydrogen power on the front page.
If installation is fairly simple, put a quick, very professional video of you installing the system on the front page.
And slap a big button on there that says "RUN YOUR CAR ON ACAI BERRIES. ORDER NOW!"
i made a post to find a designer so that is in the process now...im taking all of your advice on that.
till then....having less info and more pictures with reviews is better? basically keep the tech info on secondary pages and make the landing page just pics and reviews?
For PPC reasons you will need at least 500 words of content on the pages your planning on ppc'ing, for media buys and others it won't matter, so get your designer to make a few variations, 1 for ppc 1 for media buys etc.
Discuss it with your designer, but yeah get as much info and pictures as you can on your pages above the fold.
yea i agree 100% you have to sell what you have before in that first page thats why i added the free gas slogan thing. One of my dealers actually cam up with it. for some reason saying every 4th tank of gas is free vs 25% savings sounds like a better deal but it is the exact same.
i may add a coupel customer pics and some of their reviews if i have a chance to today
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