Any Growth Hackers Here?

[SideGeek]

Coding abilities are not required for this marketer, rather a understanding of coding capabilities that a programmer can be hired for.

It's still a silly title because it's really just a marketing professional that specializes in online marketing, SEO, and tactics relating to the interwebs. This term has been around for 3+ years since I've heard of it.

I agree, the term is rather silly. But albeit small, there is a difference! Quoting a comment on an article in TheNextWeb . "It's more about putting on a lot of hats, knowing what tools to use when, creating a killer user experience, being a coder, being a designer, being data driven, and optimising & tweaking your product endlessly". Although that description isn't necessarily what a growth hacker is right now, it is what one should be.

Something that in the future could have value, but in it's current state, it is a bit like talking about 'white hat SEO'.

By saying that you're saying that you realise its potential value, but would shit on it in the present?

Growth Hacking is the unspoken seal of approval put on a lot of stuff like spamming by the venture/startup crowd.

What airbnb did with craigslist is they spammed the shit out of it via an API hack that has since been fixed. It is something I imagine a lot of airheads have done around here but instead of pushing bizopp offers airbnb decided to build a billion dollar business off of it.

Sometimes growth hacking is just marketing without morality, but since everyone here already does this it is just the term "marketer" 'round these parts.

In the startup scene where resources are thin, a marketer with coding skills is desired so they can implement shit on their own without having to pull off the product devs from what they're making. This is probably the thinking behind slapping on the word "hacker".

Well, what airbnb did could be put in a grey area. Here is an interesting discussion on that where Sean Ellis says "information is only spam when it is not contextually relevant to the medium and breaks the normal behavior of the medium".

I wouldn't say that growth hackers don't have a sense of morality. I think that the idea behind the hacker word relates to -> Hacking refers to any trick, shortcut, skill, or novelty method that increases productivity and efficiency.

 

[(O_o)]

Its just a bullshit industry buzz word that IT idiots and hipsters use. nothing more.

 

[Andrew Scherer]

Well, what airbnb did could be put in a grey area. Here is an interesting discussion on that where Sean Ellis says "information is only spam when it is not contextually relevant to the medium and breaks the normal behavior of the medium".

I wouldn't say that growth hackers don't have a sense of morality. I think that the idea behind the hacker word relates to -> Hacking refers to any trick, shortcut, skill, or novelty method that increases productivity and efficiency.

Information is spam when it's sent from multiple fake gmail accounts.

 

[jerry55]

There should be a new law: you use the phrase growth hacker, you lose your man card. And we beat with you bars of soap.

What a stupid phrase.

 

[blureach]

"It's more about putting on a lot of hats, knowing what tools to use when, creating a killer user experience, being a coder, being a designer, being data driven, and optimising & tweaking your product endlessly".

That is literally describing what a modern day marketing director is. Someone who knows just enough about everything to develop campaigns to increase sales/users/clients/sheeple growth.

Andrew nailed it. This term is borne from start-ups that can't afford to hire or contract for the various piece and need a marketer that can work with limited resources. Any good marketer can fit that role though, that is what the profession has turned into.

Previously the focus was on print & TV advertising thus the specialization was on behavior & response to just a few different medium. Now the concept of a "user" has altered the strategy.

Several years ago a similar trend started with people being referred to as "Guerrilla" marketers. In reality guerrilla marketers where just good marketers that came up with great out-of-the-box ideas. It's called resourcefulness and it separates the good from bad marketers all the way up the food chain.

This concept of Growth Hacking is fluff perpetuated by guru's, start-ups, and exec's that have an agenda behind the term whether clicks or clout.

 

[JulianTrueFlynn]

Lol @ people becoming so defensive about growth hacking. They can call me whatever they want, but yea it's still marketing. This is coming from someone who used to cringe at all this inbound talk, but have gotten over it and use it to help sales. Why even bother fighting the trends.

 

[blureach]

Lol @ people becoming so defensive about growth hacking. They can call me whatever they want, but yea it's still marketing. This is coming from someone who used to cringe at all this inbound talk, but have gotten over it and use it to help sales. Why even bother fighting the trends.

That's something a growth hacker would say :tongue2:

 

[Flash4Ever]

No need to open another thread for another hipster phrase, MVP Minimal Viable Product.

This reminds me of web 2.0 idiots age.

 

[$5 Submissions]

Growth hacker is just a way of saying marketer while trying to make it seem like you are not a marketer.

I keep reading blog posts saying the same thing. Basically, growth hacking is content marketing with a different label?

 

[ItsYoBuddy]

Growth hacker...

This reminded me of Lost. God I hated how they stretched that show out. I can't even watch it again because of so many pointless episodes.

 

[andrewkar]

of course

 

[$5 Submissions]

Whatever it, it's got inbound.org all hopped up and excited