To: Media Outlets
Subject: Bitcoin's Landmark of $100/Bitcoin
Several investors in the online currency known as Bitcoin have decided to issue a press release when the value of the currency passes $100.00 per BTC.
With the current market cap of over a billion dollars, this day is certain to bring a lot of media attention to the currency. Therefore, it is important that we ensure that you, the media, have at least a basic understanding of what bitcoin is, how it is used, and how it may affect the world around us in the coming years.
To put it simply, bitcoin is a way to transfer money online nearly instantly. It differs from Paypal, Western Union, credit card purchases, and bank transfers in the following ways:
- No Fees
Anybody who buys bitcoins can send them to another person without having to worry about fees to do so. Any retailer can accept bitcoins without dealing with merchant fees from credit cards, which can sometimes be up to 5%. This is important, because with profit margins on many items being very small, these merchant fees can represent a significant cost for businesses. In many sectors of the online economy, doing away with these fees will allow businesses to see 25-50% increase in profit margins. Credit card companies, Paypal, and western union simply cannot compete with this.
- No Middlemen
There is no need to have someone mediate a transfer of money. Often middlemen can make the transfer process a hassle. If you want to send money to your mother, sibling, or friend in another state, or worse, another country, it could be a very difficult process. You have to visit a place like a bank or money wiring service, pay money, and potentially come under scrutiny to ensure that your money gets sent. The process can get caught up in clerical errors and you are left to trust someone else with handling your money. This is entirely unnecessary with bitcoin.
- No Waiting Time
As soon as you hit send, bitcoin just needs to register with the global, shared peer network that you sent money. This is a very fast process. With bitcoin, you can be sure that the money is getting transferred swiftly.
- No transfer limits
With banks, Paypal, Western Union, and other payment processors, you are limited in how much you can send and receive. If you send more than their limit, you have to go through a very long process of verification, scrutiny, and in many cases, rejection of your transfer. Bitcoin puts the control of peoples wealth back in the people's hands. There is not a single payment processor that can compete with this.
- Ability to send to almost anywhere
One major problem merchants have is sending money places that have a very small banking system, a struggling currency, a collapsing financial sector, and other issues. This gives people in these countries purchasing power that may not be available to them as the current market stands. This could truly be a global game-changer.
Now that you know what bitcoins can do, it is important to understand what a bitcoin is. There are many complicated definitions of bitcoins and how they work, and with good reason, it is a very complex system. Its complexity is necessary for its success, because it makes it secure and effective. The bitcoin system is based off of something called the blockchain, a public ledger that is distributed among everyone in the bitcoin network. Nobody can fudge the ledger, because it will be rejected by everyone else on the network who has the copy of the always updating, actual ledger.
Bitcoins are produced by those who donate their computing power to the blockchain. They are produced at a set rate that decreases over time. Eventually, there will be no more bitcoins produced. Unlike fiat currency that is issued by governments, bitcoins cannot be printed out of thin air. They are an asset with a circulation amount that everyone is publicly aware of. They are not subject to the same currency manipulations that governments partake in.
Currently, bitcoin is beginning to be accepted throughout the internet. One can buy a house, pay for a hotel, or even pay employees in bitcoin. There exists ebay-like markets which only accept bitcoin (bitmit.net), and there is even a humorous story about how somebody paid 10,000 bitcoins years ago to buy a pizza. That pizza today would cost a million dollars! One can even exchange it for gold at places like coinabul.com, or even get physical copies of their digital coins casascius.com. Bitcoin has been covered many times by ABC, CNN, Bloomberg, Fox, Guardian, and other media agencies.
Due to recent events in Cyprus and other countries, people are learning that they need better ways to store and transfer their wealth. If bitcoin takes over even 1% of the global currency market, bitcoin valuation could be as high as $10,000 per bitcoin. To do that, all it would need to do is capture a substantial portion of online currency exchange.
Today is a big day for bitcoin, and so we in the bitcoin investing community want to make it clear to the world exactly what bitcoin can do for merchants and consumers. Following this press release, you can research more about bitcoin at the following links:
Official
http://bitcoin.org/en/
Introduction
https://www.weusecoins.com/
Explanation on Youtube
http://www.youtube.com/watch?v=yi2WgeJ73IE
Wikipedia (available in many languages)
http://en.wikipedia.org/wiki/Bitcoin
Bitcoin Wiki
https://en.bitcoin.it/wiki/Main_Page
Sub-Reddit
http://www.reddit.com/r/Bitcoin/
Bitcoin Charts - Statistics & Charts
http://bitcoincharts.com/
MtGox - Largest Bitcoin Currency Exchange (also payment processor)
https://mtgox.com/
BitPay - Largest Bitcoin Payment Processor
https://bitpay.com/
Bitcoin Watch - Statistics
http://bitcoinwatch.com/
Bitcoin Talk - Forum
https://bitcointalk.org/
Bitcoin Github Repository - (Open) Source Code
https://github.com/bitcoin/bitcoin
Blockchain.info - Online Wallet, Payment Processor & Statistics
http://blockchain.info/
Bitcoin Magazine - News Coverage
http://bitcoinmagazine.com/
Bitcoin Store - Bitcoin Online Retailer
https://www.bitcoinstore.com/
Bitcoin ATM - Bitcoin ATM Machine
https://bitcoinatm.com/
Bitcoinity - Exchange Engine/Ticker
http://bitcoinity.org/markets
Bitcoin.de - German/European Currency Exchange
https://www.bitcoin.de/
BitStamp - Currency Exchange
https://www.bitstamp.net/
Bitcoin 24 - European Currency Exchange
https://bitcoin-24.com/
Local Bitcoins - Local Currency Exchange
https://localbitcoins.com/
BitInstant - B&M Currency Exchange
https://www.bitinstant.com/
Coinbase - Currency Exchange & Payment Processor
https://coinbase.com/
BTC-E - Currency Exchange
https://btc-e.com/
Bitcoin Tipper - Bitcoin Payments on/via Twitter
http://bitcointipper.com/