Bizopps WTF

Not only that, but it's SUMMER, and a WEEKEND. Put those two together and bizopps always under-performed. Not sure how PPC traffic converts for them but I'd assume MON-THU would be the days I'd ramp up the volume and turn it off weekends. Or is PPC producing better results on weekends?

+1, I was going to say that weekends were always shit for me on bizopps.
 


You're getting scrubbed by shitty advertisers promoting scammy, borderline fraudulent products. There's your explanation.

I'm offended at this remark. What do you mean BORDERLINE? lol. That's giving them some credit no?

In all seriousness, your answer is most likely ANSWER FAIL because:

a. You don't know his network, I don't think he mentioned it unless I missed it.
b. "Promoting scammy, borderline fraudulent products" - it's unfair to assign this comment to Biz Opps only, let's face it, many of the offers out there have some catch to them. You can call them "Make Money Schemes" if it makes you feel better, but you might as well be hanging out at Warrior Forum and talking to Mr. Cheezy Moustache if you're going to come in here and use that tone.

I suggest you flog yourself and apologize for your blasphemous words to the Great BizOpp Gods.
 
I'm offended at this remark. What do you mean BORDERLINE? lol. That's giving them some credit no?

In all seriousness, your answer is most likely ANSWER FAIL because:

a. You don't know his network, I don't think he mentioned it unless I missed it.
b. "Promoting scammy, borderline fraudulent products" - it's unfair to assign this comment to Biz Opps only, let's face it, many of the offers out there have some catch to them. You can call them "Make Money Schemes" if it makes you feel better, but you might as well be hanging out at Warrior Forum and talking to Mr. Cheezy Moustache if you're going to come in here and use that tone.

I suggest you flog yourself and apologize for your blasphemous words to the Great BizOpp Gods.

Have you ever bought a biz opp? There is no reason for 99% of them to be a re-bill. You get the content all up-front upon purchase and no updates are ever made to the purchased content. At least with weight loss stuff you are getting re-billed because you are on an auto-shipment continuity program and are receiving a tangible product for each rebill.
 
This is why you are seeing the results you're now whining about, no bullshit either..

There are only a few major companies that control all of the Google Cash style bizopps with the rebills that the networks are running right now. All have gotten their numbers back from the last 2-3 months and have decided to "re-evaluate customer retention rates" -- aka the rebills sucked.

So how do they compensate for this? They shave the traffic that you send to them, so they can get the same amount, or more traffic even, and pay for a little less. No one except for those companies know how high the shave threshold is, but thats the quick version of what's causing the significant drops. Really they are actually shaving the networks, not the affiliates directly, but overall its the same thing.

The networks are not fucking you. So don't blame them this time. They actually have no way of knowing they are being shaved because its being done on the backend of the advertiser, not the page where the networks have some control over where they can figure out if they are being fucked or not.

Some may also say, its the weekend and the summer, but this year that shouldn't matter much as we're in a recession and there are far less people on vacation and far more on the interwebs looking for ways to save cash/make more cash. So bizopp traffic itself should actually be on the rise shortly.

So what can you do to change this? Simple.. nothing. The only thing this has to do with is the value of the customer from signing up for the trial and how they perform on a 1-3 month basis. I know they are getting TONS of cancellations, refunds and chargebacks in months 2 and 3 especially, so the advertiser sees it as "shitty, why do we have to pay for this crap, lets just pay the same and get more and see if that evens things out". Maybe one or two of the corps who own the offer will say "alright, you know, lets give it another shot, maybe this next quarter will perform better" and POOF, just like magic, everyones numbers will go back up.

Something you affiliates may want to do to lessen the cause of things like this happening is not putting two of the same type of offer on one LP, it really fucks up conversions and retention rates like you wouldn't believe. The consumer sees at least two charges on their statement and may only remember one of them, but charge both of them back because they are spooked by it, or may just charge them both back because it didn't work out for them, who knows what those crazy people think these days. Bottom line, data has proven that this route fucks all of us, the advertiser, the network and the affiliate in the longrun.

I can go on and on about things you should and shouldn't do, but quite frankly, I stopped giving a shit about other people's stuff a while ago, so do or don't listen, I don't care. But this is why you guys are seeing what you see and not some other black magic theory.

Back to work ladies..
 
This is why you are seeing the results you're now whining about, no bullshit either..

There are only a few major companies that control all of the Google Cash style bizopps with the rebills that the networks are running right now. All have gotten their numbers back from the last 2-3 months and have decided to "re-evaluate customer retention rates" -- aka the rebills sucked.

So how do they compensate for this? They shave the traffic that you send to them, so they can get the same amount, or more traffic even, and pay for a little less. No one except for those companies know how high the shave threshold is, but thats the quick version of what's causing the significant drops. Really they are actually shaving the networks, not the affiliates directly, but overall its the same thing.

after someone speculated this earlier I kind of figured that was it. The email about double offers on LPs a few days ago from A4D had me wondering what it was all about, but now thanks to a few, the rest of us get fucked.
 
Jon,
How do they do this when the network's pixel is on the final landing page? Do you mean that they have in their backend a ratio algorithm (e.g. 10% of all people about to go to page 2, where the pixel fires, now go to a DIFFERENT page 2, hidden by the Advertiser, that is the same page but without the pixel to fire)?

If this is the case, and I have no doubt it is, it's a solid argument for not pushing Google offers as much - we make good money doing BizOpp and we maybe run 5% of our inventory with Google. There are great other non-Google offers out there, and frankly, I think the world is sick of seeing Google offers anyway.

The end user isnt as much of an idiot as you think, they're all thinking "I want to make money from home" and also, quite possibly, "But not from this Google crap scam I keep hearing about"

I suggest you guys switch to other offers. There are a ton of them out there now.
 
after someone speculated this earlier I kind of figured that was it. The email about double offers on LPs a few days ago from A4D had me wondering what it was all about, but now thanks to a few, the rest of us get fucked.

It was not just a few from what I could see. Most of the volume was coming from dual promoters. The networks would not enforce the rules so now the advertiser is saying sure you can dual promote this but scrubbing away.
 
Shaving in biz ops, shaving in acai, shaving in email submits. I fucking hate advertisers around here. This is such a shady industry: shaving is fucking theft. If your business plan doesn't work, quit offering it, don't fucking steal from your affiliates.

if the deal is, you pay me for every customer, YOU FUCKING PAY ME FOR EVERY CUSTOMER.
 
i feel your pain

Shaving in biz ops, shaving in acai, shaving in email submits. I fucking hate advertisers around here. This is such a shady industry: shaving is fucking theft. If your business plan doesn't work, quit offering it, don't fucking steal from your affiliates.

if the deal is, you pay me for every customer, YOU FUCKING PAY ME FOR EVERY CUSTOMER.

Yeah it does suck. And its part of the biz. Unless YOUR the advertiser, this can always come about.
 
Jon may be right.

Or not.

Either way, weekends are always worse for traffic and conversions on Biz Opps.

And this summer more than any other more affiliates are promoting them, further diluting the customer pool. (Yes, the economy is worse too, but its a different kind of internet surfer with a different mentally on Saturdays and Sundays).

While some advertisers are smart enough to know how to scrub, others aren't.

I have no idea if all advertisers in popular biz opps are scrubbing, but I doubt it.
 
It seems like just last week every offer was converting like crazy, haha. It's funny how quickly this industry changes - that's why you need to utilize and get the most out of it when it's good.

I'm working with several advertisers to get some exclusive offers that are converting better and better - its just a slow optimization process. We're trying to make both the advertisers and affiliates the most money, so its a process.

This will look brighter, I'm already seeing better conversion rates, EPCs, etc.
 
yea i've been feeling the pain as well - conv rates from 10% to 1% same traffic sent - this is ridiculous - if the retention rate is so bad then pull the offer stop biting the hand that feeds you - also im sure there pulling enough money from the partials to make up for some of thier losses.