So I'm trying to think of what kind of keywords someone would be searching for that would increase conversions for BizOps...
I'm thinking that people who would convert well are in a sense of 'urgency' in that they want to make money fast, easily, right now, TODAY. So I used those keywords: 'now' 'today' 'fast' 'easy' etc... what do you guys think?
Also, I feel as if action verb keywords are more likely to convert than gerunds. For instance, 'make money online' should convert better than 'making money online' because a person searching 'making money online' would be in the research phase, IMO, whereas a person searching 'make money online' would seem to be interested in doing that now. Of course, they could be in the research phase as well, but decided against including the vague 'how to.' Thoughts?
Another thing... I'm really stumped on the word 'free'
I know a lot of people put the word free as a negative for actual physical products, like acai pills, because people searching for free pills obviously wouldn't convert when they see the price tag of the pills.
But when it comes to BizOps, a lot of the offers are 'technically' free in the sense that you only pay S&H upfront, and THEN get rebilled. I see a lot of people emphasizing the word 'free' in their landing pages too.
So I'm wondering.. would it be wise to put 'free' in my negatives list? For now, I havent, in the hopes that people searching for 'free' will cough up the meager S&H fee if I emphasize that the kit itself is free in my LP.
Any thoughts?
I'm thinking that people who would convert well are in a sense of 'urgency' in that they want to make money fast, easily, right now, TODAY. So I used those keywords: 'now' 'today' 'fast' 'easy' etc... what do you guys think?
Also, I feel as if action verb keywords are more likely to convert than gerunds. For instance, 'make money online' should convert better than 'making money online' because a person searching 'making money online' would be in the research phase, IMO, whereas a person searching 'make money online' would seem to be interested in doing that now. Of course, they could be in the research phase as well, but decided against including the vague 'how to.' Thoughts?
Another thing... I'm really stumped on the word 'free'
I know a lot of people put the word free as a negative for actual physical products, like acai pills, because people searching for free pills obviously wouldn't convert when they see the price tag of the pills.
But when it comes to BizOps, a lot of the offers are 'technically' free in the sense that you only pay S&H upfront, and THEN get rebilled. I see a lot of people emphasizing the word 'free' in their landing pages too.
So I'm wondering.. would it be wise to put 'free' in my negatives list? For now, I havent, in the hopes that people searching for 'free' will cough up the meager S&H fee if I emphasize that the kit itself is free in my LP.
Any thoughts?