Other points:
- include offline marketing
print that URL everywhere, including, but not limited to:
- business cards
- flyers
- price lists
- invoices
- bumper sticker, etc..
(please leave the
http://www off tho)
- Provide a Corporate identity
Both site, business cards and everything should have a unified look.
Make a clean logo and include it everywhere. Decide on two colors (or even one) to represent your business.
If your dad's shop already has a color scheme/logo, use that for the site.
- Provide clear, friendly and easy information
Chances are that you are either dealing with the computer impaired or the frustrated (after hours of self-repair failing).
Make the page easy to read, provide clear information including prices.
Also make the welcome page friendly and soothing. Research has shown that people experience great frustration, anger and even depression when faced with computer problems. You are here to help.
To include pricing is often not wanted or..Idontknow. however, I find it frustrating if I have to call first to get an idea of how much this is going to cost me.
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After all, make your dad understand that the site is ONE PART of marketing and all parts should play well together. So, yes, he might have to shell out to get a few biz cards or new letterheads printed.
::emp::
