When I do research into starting a web site and i try and nail down some good key words and ideaS, I always come across something that makes no sense to me. When I search two words, for example Thai + chicken I get 738k results. When I switch the words around, chicken + thai I get 472k hits. Why the significant change in results considering the words are the same and even more or less mean the same thing? After all, you could say i'm going to have some chicken thai noodles, or you could say i'm going to have thai chicken noodles, same thing right? What difference does word order like that make, and how is it significant to SEO?