I have received several questions, asking,
What is more valuable to online marketing: Content or Networking...
I certainly believe the this is a solid question. It is the right question for many. Too many people today are
asking what "will make me rich," "how do I make a million overnight", with no research or understanding what it is
they are even selling, and why they are selling it onlin...The above question is stated usually by those who are
wondering what it is they need to work at (hard), to make their website a little more visible. Kudos for that...
It really doesn't matterk, in the end however, if you lack the understanding to make the sale. Online business does
not always rule out your need to get the customer interested, either "softly - via website", or "direct" via a phone
call, email, etc...So, ensure your site is user friendly, and a person can find what they are looking for in ten
seconds or less, otherwise, they are on to another site...
I think it also bears mentioning that you must understand that there is much, much more to marketing than just these
two items. Many (if not all succesfull) businesses still profit through fax/email/phone/direct campaigns/marketing
strategies/ and the list is literally endless. Almost any business owner I know of, no matter how much they prefer
internet marketing, still understands that it makes fiscal sense to capitalize on the brick & mortar market as well.
I know of a Medical practitioner who designed some diagnostic equipment that ended up making him literally millions.
It started with a $500 postcard investment to a targeted market. He followed with a second of the same thing, and
never, ever, hit the internet...Imagine if he did...But he still isn't complaining...
Captilize on your product, and the myriad of other marketing information that is available to you today. Both on and
offline. Although online still has better marginal profit capability, and endless opportunity (I put the majority of
my weight in online).
Good luck, and I hope your ventures are fruitfull...Keep your eyes open...
What is more valuable to online marketing: Content or Networking...
I certainly believe the this is a solid question. It is the right question for many. Too many people today are
asking what "will make me rich," "how do I make a million overnight", with no research or understanding what it is
they are even selling, and why they are selling it onlin...The above question is stated usually by those who are
wondering what it is they need to work at (hard), to make their website a little more visible. Kudos for that...
It really doesn't matterk, in the end however, if you lack the understanding to make the sale. Online business does
not always rule out your need to get the customer interested, either "softly - via website", or "direct" via a phone
call, email, etc...So, ensure your site is user friendly, and a person can find what they are looking for in ten
seconds or less, otherwise, they are on to another site...
I think it also bears mentioning that you must understand that there is much, much more to marketing than just these
two items. Many (if not all succesfull) businesses still profit through fax/email/phone/direct campaigns/marketing
strategies/ and the list is literally endless. Almost any business owner I know of, no matter how much they prefer
internet marketing, still understands that it makes fiscal sense to capitalize on the brick & mortar market as well.
I know of a Medical practitioner who designed some diagnostic equipment that ended up making him literally millions.
It started with a $500 postcard investment to a targeted market. He followed with a second of the same thing, and
never, ever, hit the internet...Imagine if he did...But he still isn't complaining...
Captilize on your product, and the myriad of other marketing information that is available to you today. Both on and
offline. Although online still has better marginal profit capability, and endless opportunity (I put the majority of
my weight in online).
Good luck, and I hope your ventures are fruitfull...Keep your eyes open...