Did Adobe just commit suicide?

dmnEPC

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As Adobe announced at its Max conference in Los Angeles today, it’s about to put all of its resources into developing its tools for Creative Cloud

Going forward, Scott Morris, the head of Adobe’s Creative cloud and creative suite team told me last week, this will be the only way to get access to its tools. The company will continue to sell CS6 for the time being, but it’s not clear for how long. The New Creative Cloud apps will be available June 17.

Since it introduced the service last year, Adobe added more than half a million paying Creative Cloud subscribers and two million users who subscribe to its free services. As Adobe’s David Wadhwani noted in today’s keynote, there is no doubt in his mind that Creative Suite is the right direction for the company.

Producing these different versions was a distraction, and this move, Morris told me, will “give Adobe the ability to focus” and make life easier for its engineers. This change, he believes, will allow the company to be more innovative and deliver new features to its customers faster than before.

The company has no plans to release any new versions of Creative Suite going forward, but Adobe will ensure that every CS6 application will run on the next version of OS X and Windows. It will also provide the usual bug fixes and security patches, but it won’t add any new features to the tools.

To make the transition easier for current users, Adobe will allow everybody who currently owns a license to CS3 and up to subscribe to Creative Cloud for $29.95 per month for limited time. It will also offer similar price reductions to users who just bought stand-alone products like Photoshop
Adobe Goes All In With Subscription-Based Creative Cloud, Will Stop Selling Regular Licenses
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Look's like adobe is going to scratch that itch and try to move to a completely subscription based model. So far they have managed to piss off half of it's user base (probably the pirates) with it's latest announcement. Adobe has a massive user base that steal's their content so this might make sense in that regard (it prob wont still have to download it).

If you only use 1 product and use the 18 month upgrade schedule you're getting screwed. Pretty much any other (paying) user comes out ahead. Is this move going to turn out to be genius? Or will this be the death of Adobe?
 


no, its an excellent move on their part..plus the creative cloud is a reasonable way to charge for their software rather then their retardedly high CS packages...we subscribe to creative cloud and its an excellent value
 
This won't prevent pirating of their software

I know they even acknowledged that. It might help slow it down ('tards wont be able to figure it out)

I am curious to see how this will affect their upgrades. Subscription based services makes total sense. If I was a software seller it's the model I would use. But after 20 years this may prove more difficult than Adobe realizes.
 
Looks like a smart move to me. I'd rather pay small monthly fees and have access to all of their software vs. the current setup.
 
Given how much they're probably missing out on due to massive piracy, I'd say it's a pretty smart move on their part if they add subscription verification checks to their software (or at the very least, make it more difficult for any idiot with a PC to download all their products). As a whole, I'd guess they're likely the #1 development software being pirated in the world.

Also creates a ton of opportunities for possible up-sells/cross-sells/down-sells inside the subscription model.

Also, Inb4 mGrunin's future post: "215% gains on ADBE. May fortune smile upon you, gentlemen."
 
no, its an excellent move on their part..plus the creative cloud is a reasonable way to charge for their software rather then their retardedly high CS packages...we subscribe to creative cloud and its an excellent value

To me anyone making a living with PS, its a no brainer. But Adobe has a large base of people not making money with their software. Im just not sure how many of those people pay for it anyway.
 
just guessing, but it seems as though them switching to strictly cloud based apps will be a step towards winning back the piracy race. adobe CSX has to be the most pirated suite of software out there for the past 10+ years.
 
But Adobe has a large base of people not making money with their software. Im just not sure how many of those people pay for it anyway.

I don't make money with software like word or little snitch but I still paid for those. Photoshop is the standard. Even if someone used an alternative online editor they will still always say to someone "I photoshopped this."

I think adobe will do just fine.
 
I don't make money with software like word or little snitch but I still paid for those. Photoshop is the standard. Even if someone used an alternative online editor they will still always say to someone "I photoshopped this."

I think adobe will do just fine.

LOL, because people who say that even have photoshop or know it's software? MOst people use that term for describing any image editing done it seems.
 
Commit suicide? I'd say the total opposite. The trend of subscription cloud based services is only going to continue, and they're going to kill their competition by concentrating on it.
 
I think this will be huge for them. For companies it is much easier to budget and then they just have to monitor who should have a subscription. And adding new employees to that list is a smaller investment.

And for small companies or hobbyists they can use it while they need it and pay as long as it is useful.

I will probably do it just so I am not using my ancient version.