Part 2 – There is a reason why I wanted you to start off with basic banner advertising and moving into writing ads for sticky posts within forums and here is why. This is some of the absolute EASIEST advertising you can do. In a nutshell you will be negotiating with the forum owners for opportunities to mail their members. Most forums by default are setup so that members can receive emails from the adminstrators. Whatever the case may be you need to inquire first that the forum is capable of mailing it's members.
If you have followed along so far then hopefully you have already setup a professional relationship between yourself and the owners. By being a good advertiser month in and month out and operating professionally by working ad rates with your profits you are only going to help yourself on this next bit.
You want to approach the forum owner as you did before. Although this time you want to strictly mail your offer to the forum members. This is one of the fastest ways to advertise by email cheaply. I see and speak with marketers everyday and one of the largest complaints I hear is “I dont have data to mail”. Well honestly with as many forums as there are out there, you should have more than fucking plenty of data to get started. I hear people talking about “renting” or “borrowing” data to mail and I got to tell you that I have been there and tried that. Unfortunately, I've been fucked more times than I care to share but I have come across some excellent resources that I continue to use. Unforunately as a marketer these sources remain anonymous to ensure that they remain exclusive. Whereas there are far too many forums to tap for one person or one company so sharing this really has no repercussions.
When I think of buying or renting data I honestly do not want to deal with someone that is ACTUALLY doing it. When you deal with people who sell or rent data, chances are that data has been monetized in some form, could have been spammed, could have been stolen, you just dont know these days. Buying data from forums is clean. It's pure. Chances are that less than 1% of the forums you go looking for probably have not emailed promotions to their members. Unfortunately for them this is a horrible marketing strategy. Fortunately for you, you have just slid your ass into a position that can be consistently lucrative.
Here's an example scenario:
Voting is coming up. I've seen email submits for presidential t-shirts asking who you will vote for. There are many voting email submits floating around. Now I want to seek forums that I think would be good for such a promotion. I want to find 10-12 but no more. Once I find this many, I simply go ask the webmaster. Also, you really should put in your phone number and ask for theirs as well. Emailing owners back and forth is really for pussies. Get on the phone and make this shit happen. Speaking on the phone is likely to increase the chances of snagging this webmaster into your marketing circle of pain.
Tell the webmaster you are hosting a voting poll between McCain and Obama. Write a descriptive ad people because once it's mailed, you cannot change it. If you are struggling with that part, go to the network where you got the offer and you will likely have text and email ads already made up for you. A little note on compliance: Make sure that if you alter the emails you are sending out to check with your managers to make sure it's ok.
This is not hard at all and does not take a whole deep thought analysis. Essentially you are just taking advantage of every advertising resource that the forums have to offer. You also have a bargaining chip because when you approach the owner you should make this dead simple for them.
If they have no idea what to charge then simply look at the forum and come up with something until you both agree. Once you mail the forum once you will know what an estimated response rate will be for future promotions. When you come to a forum owner and say “All you need to do is copy this email text I am sending you, send it out to your forum members and I will pay you $250” that is a really powerful message. They know that for a few seconds of their time to hit a fucking “send” button they are going to make money.
Also, some owners just have no fucking clue how to monetize their members. When you approach them as a professional who can help them and pay them their ad rates you are going to peak their interest. You will know when this happens because some of these fucks will want Rev-share. I do not suggest taking on partners and Rev-Share unless you think it's good for you. I much prefer standard one-time rates and paying the owner more if it works out well.
This is one of the absolute fastest ways to simply get traffic to cpa offers. (or anything for that matter). This is really geared towards those that are starting out or those experienced affiliates that can outsoruce wisely. I got to tell you that to do this on a massive level you really need a sidekick. Once you get the hang of it the first time you are going to be Ace.