Facebook - How To Target IE Users?

[AllTheGold]

Hey guys,

I'm working in the toolbar niche at the moment and have found that I'm getting a lot of CPC clicks on Facebook from Safari/Chrome/Firefox users. As expected, none of them have or ever will convert on a toolbar download.

How can I target against these users on this platform? PoF makes it very easy.

Thanks a ton!

 

[grieve]

Age, for starters.

 

[AllTheGold]

Ok cool - I'll have to use indirect demo/psychos to get where I want to be.

I just wanted to make sure there wasn't some hidden menu I didn't know about.

 

[grieve]

Nope, there isn't. And yeah, sounds like you're already on the right track. Best of luck to you.

 

[ianhaws198]

Sounds like you need a sharper approach targeting by behavior rather than broad clicks could help, much like choosing the right route for a Dune Buggy Adventure Dubai to avoid the wrong trails.

 

[Mark@S]

You can try layering browser targeting with your audience settings and exclude Safari/Chrome/Firefox if the platform allows it. Another approach is using custom audiences or behavioral filters to focus only on users likely to convert. Testing different segments in small budgets first usually helps spot which exclusions actually improve ROI.