i don't see how there could be a lawsuit filed, that is if you are compliant. if you have the appropriate disclaimers on your site with all the terms and conditions in plain view, and you've actually tested the product and have it at home so when the FTC comes knocking down your door you can say "hey, those are my teeth/belly/stretchmarks in the picture on my website. there's the product on my bathroom counter and here are the before and after pictures i took myself," i don't see how you could get sued. that's probably the main reason google, yahoo and msn are closing the doors. people failing to be compliant.