On the bright side I can't imagine how the FTC won't start, if they have not already started, to get on the ad agencies case after this if they continue to allow these ads. Pulse, sonar and the rest of them have already probably had the meetings on this and the moment they get the call that they Need to take the ads down they will all come down. They likely have all the ads pre-flagged for easy removal or disable and the approval teams are already aware that when the time comes that they will be ready to implement this very easily. The agencies are making a nice chunk of revenue from these ads though so they are not coming down until they feel they absolutely need to come down or risk losing a suit themselves so they will \hold out for as long as their fancy lawyers tell them they can. A nice shakeup of the media buying industry in general has been needed for a long time, a lot of people are being forced to play a certain way just because there is little room to play any other way. When you have to compete with people somewhere in the lesser antilles or elsewhere that don't care about your rules and regulations at all it makes it difficult.
Won't those ad buyers just start cloaking?