GAP just revealed their new logo... worst logo redesign ever seen in my life.

avatar33

avatar33

e-Hustler
Dec 5, 2009
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Calgary, AB
06_newgap_560x375.jpg


Reminds me of the logos I used to make with Microsoft Publisher '97 :D

Total Fail.
 


nvanprooyen said:
Awful. I'd love to see the creative brief filled with bullshit that the agency sent them though regarding the redesign. I don't know if any of you saw it, but the Pepsi one had epic levels of bullshit. Gravitational fields, references to the Parthenon inside....

http://jimedwardsnrx.files.wordpress.com/2009/02/pepsi_gravitational_field.pdf
Click to expand...

Thanks for sharing, reading now and saved to disk. I can only hope to bring my bullshit levels to such great altitudes...
 
fuckin hilarious that this piece of shit ever saw the light of day. When an agency produces this for you, you fire their asses and demand your money back
 
While they are probably working with an agency, they could very well have an in-house design team. You also can't fully blame the agency, you might have a CEO or some other executive playing Creative Director.

Either way, it's a horrible logo and there goes GAP's brand identity out the window.
 
The designer that dared show this shit to his creative director was probably trying to get fired.
 
nvanprooyen said:
Awful. I'd love to see the creative brief filled with bullshit that the agency sent them though regarding the redesign. I don't know if any of you saw it, but the Pepsi one had epic levels of bullshit. Gravitational fields, references to the Parthenon inside....

http://jimedwardsnrx.files.wordpress.com/2009/02/pepsi_gravitational_field.pdf
Click to expand...

This is funny shit. However, Twitter's new redesign was based on the "Golden Ratio" that is mentioned in this doc. Don't know if this validates anything.
 
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