So I have been doing adwords for about a month. I have put up approx~10 laning pages and have never had a keyword quality score over 7. What am I doing wrong?
Google Qaulity Score
- Thread starter analexjoel
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Anal Sex Joel - good to see you again! How did you do with the Sugar Cookie offer from Ads4Dough?
quick quality score tutorial
structure of site:
landing page + privacy, terms of service, contact us pages.
add wordpress blog but you don't need to add any posts.
important, interlink every page (footer links) + link blogroll back to landing page
ok thats the infrastructure done. of course don't forget relevency plays a role here so keywords on the pages guys and a title tags.
the most important step, you must get a CTR above 10% on your first day running the ads. keyword history is important here so keywords cannot have been used before (i use a test account and transfer to my active account once i'm set/profitable). this will get you a 10/10 qs - bear in mind once your ctr drops below 10% your qs will drop incremently to match - so (and roughly) 7-10% = 9, 5-7% = 8 back down to 7 again but rarely if ever below 7 no matter what your future ctr.
why is this?
ok google gives you a 7 to start with on a new keyword. start a new account put a new campaign up and check the qs BEFORE the bot hits, you see its a 7. now as google stated in there latest video posted this week CTR is the most important factor and i believe his words were "we let millions and millions of our users vote for us..". you could also see from the graph on the whiteboard behind him that ctr made up approx 66% of quality score. so now we know ctr is the most important factor and remembering google also factors in account history and more importantly historical keyword ctr, don't fuck up your keywords testing. test in a seperate account and move over to the active account when you're profitable and can afford to go in with the high bids. its the same principle as getting a good ratio on a private torrent site early instead of being a leech for months and then constantly fighting to get your ratio up. its a lot easier to keep a good ratio high if you start high.
anyway this works for me. i've actually seen whole adgroups of 20+ keywords all hit 10/10 within hours and watch bids drop by over 50% doing this and in tough niches too. i'm not kidding when i say its usually more of a problem for me staying out of position one and hitting my chosen sweetspot then it is getting there
and by the way this works with new accounts too so if you fuck an account don't be scared to start a new one just keep testing and active seperate.
have fun itch
structure of site:
landing page + privacy, terms of service, contact us pages.
add wordpress blog but you don't need to add any posts.
important, interlink every page (footer links) + link blogroll back to landing page
ok thats the infrastructure done. of course don't forget relevency plays a role here so keywords on the pages guys and a title tags.
the most important step, you must get a CTR above 10% on your first day running the ads. keyword history is important here so keywords cannot have been used before (i use a test account and transfer to my active account once i'm set/profitable). this will get you a 10/10 qs - bear in mind once your ctr drops below 10% your qs will drop incremently to match - so (and roughly) 7-10% = 9, 5-7% = 8 back down to 7 again but rarely if ever below 7 no matter what your future ctr.
why is this?
ok google gives you a 7 to start with on a new keyword. start a new account put a new campaign up and check the qs BEFORE the bot hits, you see its a 7. now as google stated in there latest video posted this week CTR is the most important factor and i believe his words were "we let millions and millions of our users vote for us..". you could also see from the graph on the whiteboard behind him that ctr made up approx 66% of quality score. so now we know ctr is the most important factor and remembering google also factors in account history and more importantly historical keyword ctr, don't fuck up your keywords testing. test in a seperate account and move over to the active account when you're profitable and can afford to go in with the high bids. its the same principle as getting a good ratio on a private torrent site early instead of being a leech for months and then constantly fighting to get your ratio up. its a lot easier to keep a good ratio high if you start high.
anyway this works for me. i've actually seen whole adgroups of 20+ keywords all hit 10/10 within hours and watch bids drop by over 50% doing this and in tough niches too. i'm not kidding when i say its usually more of a problem for me staying out of position one and hitting my chosen sweetspot then it is getting there
and by the way this works with new accounts too so if you fuck an account don't be scared to start a new one just keep testing and active seperate.
have fun itch
7/10 QS is still pretty good. My only 10/10 QS ads/sites have been LPs/ads that have been up on Google for more than 2 months, are yellow-bannered, and get 15%+ CTR. 7/10 is a great QS to start with, and shouldn't impede growth for your campaign in the future.
Well said, Itchy.
And to add to what you said about the latest Google video - according to G, Quality Score is weighted of about:
60% Ad CTR
30% Ad relevance to the search
10% Landing page quality and relevance
I always build out my landing sites with a WP blog on the backend and make sure the main landing pages have relevance to each keyword.
Each ad has relevancy to the keyword, and lastly - I shoot for a CTR as high as possible. Like Itchy says, doing it this way is the easiest way to get a 10/10 from the get go.
And to add to what you said about the latest Google video - according to G, Quality Score is weighted of about:
60% Ad CTR
30% Ad relevance to the search
10% Landing page quality and relevance
I always build out my landing sites with a WP blog on the backend and make sure the main landing pages have relevance to each keyword.
Each ad has relevancy to the keyword, and lastly - I shoot for a CTR as high as possible. Like Itchy says, doing it this way is the easiest way to get a 10/10 from the get go.
i've been hearing this all the time but are there any sources to back this up? let's say you screw up the keywords' ctr in one campaign, wouldn't deleting the campaign+adgroups+keywords (delete everything in the campaign) and start a new campaign will kinda reset the keyword history in the account?
google themselves its in their adwords training material.
no it won't because you never really delete anything in an account, its still visible if you select "show deleted". in fact you can reactivate deleted campaigns.
i should have said in my initial post i just add a blog on the side in a subdirectory installed from fantastico. i usually just delete the blogroll and add a link to the landing page. i've done loads of testing with original content, dupe content, my own custom markov content (blackhat throwback) and spinners but at the end of the day it didn't make any difference. i did notice that just adding the blog gained me an extra point (7-8) after the bot hit. this is probably more down to the interlinked strategy than the blog itself (bot see's way more well linked pages and assumes a bigger but still relevent site). the key is to keep it super relevent, like:
domain - shamwow5000.com
title - get your free shamwow 5000 offer
blog - shamwow 5000 now
blog description - shamwow 5000 news today
interlink anchors - shamwow 5000
etc etc
of course none of this shit's gonna get you through a manual review
its just good onpage SEO, add faq's and some value (reviews?) to help there.Thanks. That makes sense, but do you use a different domain for both accounts? what do you with those keywords that are getting low CTR but high ROI, do you still keep them running in the test account? and when you transfer the keywords from your test account to your active account, what happen to the keywords in the test account, delete them or pause them or do you just pause the whole campaign?
@prince - i've never tried moving the same domain over so i wouldn't know i'm afraid i'll leave that up to you to test. i use subdomains on a bunch of generic domains to test landing pages and i have a set of sniffer campaigns hunting for hot offers but i can't elaborate on that more (gotta hold some stuff back). when i find an offer thats converting and has traffic i buy a domain and move it over.
@narsticle
i don't actually bid on 100s of keywords, i start with a few broad keywords which throws up the hot keywords. i then move those to exact match and work real hard on a negative keyword list leaving the broads to mop up any extra traffic. i think the most keywords i've ever run is about 50! i'm probably leaving loads of money on the table but i prefer to put 90% of my effort into the real traffic movers and nail them. as for keeping words over 10% - easily actually, again without giving too much away lets just say i prefer to be the "black sheep" on the board (this would tally in with what you are saying now i think about it). i also segment campaigns by customer mindset into buy and research mode and write ads to match but not much more i'm lazy at heart. if there's a conflict between ad showing and keywords in an adgroup i'll split them.
hope that helps
@narsticle
i don't actually bid on 100s of keywords, i start with a few broad keywords which throws up the hot keywords. i then move those to exact match and work real hard on a negative keyword list leaving the broads to mop up any extra traffic. i think the most keywords i've ever run is about 50! i'm probably leaving loads of money on the table but i prefer to put 90% of my effort into the real traffic movers and nail them. as for keeping words over 10% - easily actually, again without giving too much away lets just say i prefer to be the "black sheep" on the board (this would tally in with what you are saying now i think about it). i also segment campaigns by customer mindset into buy and research mode and write ads to match but not much more i'm lazy at heart. if there's a conflict between ad showing and keywords in an adgroup i'll split them.
hope that helps
Thanks itchy, I am not sure I 100% get are the linking that needs to be done and how to get it working in wordpress.quick quality score tutorial
structure of site:
landing page + privacy, terms of service, contact us pages.
add wordpress blog but you don't need to add any posts.
important, interlink every page (footer links) + link blogroll back to landing page
ok thats the infrastructure done. of course don't forget relevency plays a role here so keywords on the pages guys and a title tags.
the most important step, you must get a CTR above 10% on your first day running the ads. keyword history is important here so keywords cannot have been used before (i use a test account and transfer to my active account once i'm set/profitable). this will get you a 10/10 qs - bear in mind once your ctr drops below 10% your qs will drop incremently to match - so (and roughly) 7-10% = 9, 5-7% = 8 back down to 7 again but rarely if ever below 7 no matter what your future ctr.
why is this?
ok google gives you a 7 to start with on a new keyword. start a new account put a new campaign up and check the qs BEFORE the bot hits, you see its a 7. now as google stated in there latest video posted this week CTR is the most important factor and i believe his words were "we let millions and millions of our users vote for us..". you could also see from the graph on the whiteboard behind him that ctr made up approx 66% of quality score. so now we know ctr is the most important factor and remembering google also factors in account history and more importantly historical keyword ctr, don't fuck up your keywords testing. test in a seperate account and move over to the active account when you're profitable and can afford to go in with the high bids. its the same principle as getting a good ratio on a private torrent site early instead of being a leech for months and then constantly fighting to get your ratio up. its a lot easier to keep a good ratio high if you start high.
anyway this works for me. i've actually seen whole adgroups of 20+ keywords all hit 10/10 within hours and watch bids drop by over 50% doing this and in tough niches too. i'm not kidding when i say its usually more of a problem for me staying out of position one and hitting my chosen sweetspot then it is getting there
and by the way this works with new accounts too so if you fuck an account don't be scared to start a new one just keep testing and active seperate.
have fun itch
Also
Also, I am not getting CTRs in that same universe so perhaps I need some advice there too/
quick quality score tutorial
structure of site:
landing page + privacy, terms of service, contact us pages.
add wordpress blog but you don't need to add any posts.
important, interlink every page (footer links) + link blogroll back to landing page
ok thats the infrastructure done. of course don't forget relevency plays a role here so keywords on the pages guys and a title tags.
the most important step, you must get a CTR above 10% on your first day running the ads. keyword history is important here so keywords cannot have been used before (i use a test account and transfer to my active account once i'm set/profitable). this will get you a 10/10 qs - bear in mind once your ctr drops below 10% your qs will drop incremently to match - so (and roughly) 7-10% = 9, 5-7% = 8 back down to 7 again but rarely if ever below 7 no matter what your future ctr.
why is this?
ok google gives you a 7 to start with on a new keyword. start a new account put a new campaign up and check the qs BEFORE the bot hits, you see its a 7. now as google stated in there latest video posted this week CTR is the most important factor and i believe his words were "we let millions and millions of our users vote for us..". you could also see from the graph on the whiteboard behind him that ctr made up approx 66% of quality score. so now we know ctr is the most important factor and remembering google also factors in account history and more importantly historical keyword ctr, don't fuck up your keywords testing. test in a seperate account and move over to the active account when you're profitable and can afford to go in with the high bids. its the same principle as getting a good ratio on a private torrent site early instead of being a leech for months and then constantly fighting to get your ratio up. its a lot easier to keep a good ratio high if you start high.
anyway this works for me. i've actually seen whole adgroups of 20+ keywords all hit 10/10 within hours and watch bids drop by over 50% doing this and in tough niches too. i'm not kidding when i say its usually more of a problem for me staying out of position one and hitting my chosen sweetspot then it is getting there
and by the way this works with new accounts too so if you fuck an account don't be scared to start a new one just keep testing and active seperate.
have fun itch
Also, I am not getting CTRs in that same universe so perhaps I need some advice there too/
Install WP onto the domain like you normally would (assuming you've done this before). If you haven't, Google up how to install Wordpress with or without Fantastico, depending on what type of hosting you have.
After you've installed WP, create your basic pages such as About Us, Privacy Policy, and Contact Us. Some people take it further and create Terms and Conditions pages, etc. You can get away with 2 or 3 of these.
Make them brief but enough to pass a manual review. No need to put too much work into them just for testing.
So now you have a couple of blog pages that the Googlebot will want to see for better QS.
Now, let's say these are your indepedent landing pages:
buy-shamwow5000-online.php
shamwow5000-reviews.php
These are pages you've created separately - not posts or pages in Wordpress. Add a footer to your landing pages, and include the links to the About, Privacy, etc. pages you made earlier.
So now your landing pages link to your blog.
I also like to create one or two dummy posts on the WP blog and link to those from the footer.
I also link to my landing pages from within my dummy posts on the WP blog.
So now you have a small "landing site" - interlinked between the blog and your landing pages.
Google will see a site / blog and give you rep points (QS).
Cool
Why would I use php pages for the LP. Also how would you suggest making the footer so it can be duplicated across more then one pageNow, let's say these are your indepedent landing pages:
buy-shamwow5000-online.php
shamwow5000-reviews.php
T
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