So I have been doing adwords for about a month. I have put up approx~10 laning pages and have never had a keyword quality score over 7. What am I doing wrong?
google also factors in account history
quick quality score tutorial
structure of site:
landing page + pr...
google themselves its in their adwords training material.i've been hearing this all the time but are there any sources to back this up?
no it won't because you never really delete anything in an account, its still visible if you select "show deleted". in fact you can reactivate deleted campaigns.let's say you screw up the keywords' ctr in one campaign, wouldn't deleting the campaign+adgroups+keywords (delete everything in the campaign) and start a new campaign will kinda reset the keyword history in the account?
Thanks itchy, I am not sure I 100% get are the linking that needs to be done and how to get it working in wordpress.quick quality score tutorial
structure of site:
landing page + privacy, terms of service, contact us pages.
add wordpress blog but you don't need to add any posts.
important, interlink every page (footer links) + link blogroll back to landing page
ok thats the infrastructure done. of course don't forget relevency plays a role here so keywords on the pages guys and a title tags.
the most important step, you must get a CTR above 10% on your first day running the ads. keyword history is important here so keywords cannot have been used before (i use a test account and transfer to my active account once i'm set/profitable). this will get you a 10/10 qs - bear in mind once your ctr drops below 10% your qs will drop incremently to match - so (and roughly) 7-10% = 9, 5-7% = 8 back down to 7 again but rarely if ever below 7 no matter what your future ctr.
why is this?
ok google gives you a 7 to start with on a new keyword. start a new account put a new campaign up and check the qs BEFORE the bot hits, you see its a 7. now as google stated in there latest video posted this week CTR is the most important factor and i believe his words were "we let millions and millions of our users vote for us..". you could also see from the graph on the whiteboard behind him that ctr made up approx 66% of quality score. so now we know ctr is the most important factor and remembering google also factors in account history and more importantly historical keyword ctr, don't fuck up your keywords testing. test in a seperate account and move over to the active account when you're profitable and can afford to go in with the high bids. its the same principle as getting a good ratio on a private torrent site early instead of being a leech for months and then constantly fighting to get your ratio up. its a lot easier to keep a good ratio high if you start high.
anyway this works for me. i've actually seen whole adgroups of 20+ keywords all hit 10/10 within hours and watch bids drop by over 50% doing this and in tough niches too. i'm not kidding when i say its usually more of a problem for me staying out of position one and hitting my chosen sweetspot then it is getting there
and by the way this works with new accounts too so if you fuck an account don't be scared to start a new one just keep testing and active seperate.
have fun itch
quick quality score tutorial
structure of site:
landing page + privacy, terms of service, contact us pages.
add wordpress blog but you don't need to add any posts.
important, interlink every page (footer links) + link blogroll back to landing page
ok thats the infrastructure done. of course don't forget relevency plays a role here so keywords on the pages guys and a title tags.
the most important step, you must get a CTR above 10% on your first day running the ads. keyword history is important here so keywords cannot have been used before (i use a test account and transfer to my active account once i'm set/profitable). this will get you a 10/10 qs - bear in mind once your ctr drops below 10% your qs will drop incremently to match - so (and roughly) 7-10% = 9, 5-7% = 8 back down to 7 again but rarely if ever below 7 no matter what your future ctr.
why is this?
ok google gives you a 7 to start with on a new keyword. start a new account put a new campaign up and check the qs BEFORE the bot hits, you see its a 7. now as google stated in there latest video posted this week CTR is the most important factor and i believe his words were "we let millions and millions of our users vote for us..". you could also see from the graph on the whiteboard behind him that ctr made up approx 66% of quality score. so now we know ctr is the most important factor and remembering google also factors in account history and more importantly historical keyword ctr, don't fuck up your keywords testing. test in a seperate account and move over to the active account when you're profitable and can afford to go in with the high bids. its the same principle as getting a good ratio on a private torrent site early instead of being a leech for months and then constantly fighting to get your ratio up. its a lot easier to keep a good ratio high if you start high.
anyway this works for me. i've actually seen whole adgroups of 20+ keywords all hit 10/10 within hours and watch bids drop by over 50% doing this and in tough niches too. i'm not kidding when i say its usually more of a problem for me staying out of position one and hitting my chosen sweetspot then it is getting there
and by the way this works with new accounts too so if you fuck an account don't be scared to start a new one just keep testing and active seperate.
have fun itch
Thanks itchy, I am not sure I 100% get are the linking that needs to be done and how to get it working in wordpress.
Why would I use php pages for the LP. Also how would you suggest making the footer so it can be duplicated across more then one pageNow, let's say these are your indepedent landing pages:
buy-shamwow5000-online.php
shamwow5000-reviews.php
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