If you are using a gateway page, your conversion rate sounds horrible unless you are using low cost long tail words. We have direct linking guys in the 4% range. Most of the gateway guys are in the 8%-15% conversion rate range.
You gateway bounce rate sounds bad too. Around 50% is what you should be around, unless you are doing a blog thing and then your conversion rate should be closer to 15%
yeah its really bad, i got a simpler landing page now.