Has anyone read: "Neuro Web Design: What Makes Them Click?"

[papajohn56]

[ame=http://www.amazon.com/gp/product/0321603605]Amazon.com: Neuro Web Design: What Makes Them Click? (9780321603609): Susan M. Weinschenk: Books[/ame]

Any opinions? Does it work well with CPA type advertising?

 

[dabreadman]

Havent read that one but I read Buy-ology and that discusses neuromarketing and consumer behavior and it was a pretty amazing book I highly recommend if you are into that stuff. It's more for the offline marketing approach but you can learn a thing or two about brand building.

Also, have a look at Dan Ariely's "Predictably Irrational"

Both legit books for legit authors.