How much do you spend to test a campaign?

How much do you spend on a single test?

  • <$50

    Votes: 91 21.4%
  • $51-100

    Votes: 78 18.3%
  • $101-200

    Votes: 84 19.7%
  • $201-300

    Votes: 26 6.1%
  • $301-400

    Votes: 14 3.3%
  • >$400

    Votes: 133 31.2%

  • Total voters
    426


^^^^ Noob methods for failure.

If you are new and only have a few hundred bucks to your name to test with the above method might work - but it relies on you finding a product that 'accidentally' works for you.

Here's what I'd say.

Don't randomly set up campaigns and try to sell ebooks or skin creams or something. You should be attempting campaigns that have shown good results for other affiliates. Especially if you're new.

If you can't get a campaign to profit and you know other affs are doing well with it then you are the problem. The good news is you can fix your problems and make the campaign work.

Spending $100 on a campaign and deciding it's a failure is retarded. If I had done that in the beginning I'd be nowhere and probably would have given up... or I'd be one of the affiliate marketing morons that makes a couple grand a day, thinks he's "made it" and starts a blog/twitter to tell everyone how I did it (you know who you are).

My method is to start the campaign and force it to profitability, where there is a will there is a way and it's much easier than jumping from product to product trying to find one that works by accident. Sure you might lose some money in the beginning but you make it back when you figure out how to stop losing money and start making money.

The truth is that most products will sell if promoted correctly.

99.9% of the time the problem is not the campaign, it's the affiliate. (btw - that is the exact phrase that someone said to me and changed my life)

listen up n00bs, this is good advice
+rep
 
As long as I get some conversions and haven't gone over $500 I usually keep testing and tweaking. On average I end up around $2k before I can get profit from a campaign.
 
That might be your approach.

I take offers I KNOW work. I'll usually be looking at a CTR of at least 50% from the landing page to the offer, so I get at least 50 clicks to work with. If I don't see a conversion after 50 clicks on an offer I know is supposed to work, I change offers. I'm not going to waste my time with an offer that's not converting for my traffic when I've got dozens of offers to choose from that I know will.

Down the track when I've optimized with a better offer I might go back to the first one, but I'm not going to waste $2000 trying to get an offer to work when a similar one might cost me $500 for the initial testing.

So are you talking about testing campaigns or offers for a campaign? Either way this is weird.
 
clever method, hannahmcintyre!

That might be your approach.

I take offers I KNOW work. I'll usually be looking at a CTR of at least 50% from the landing page to the offer, so I get at least 50 clicks to work with. If I don't see a conversion after 50 clicks on an offer I know is supposed to work, I change offers. I'm not going to waste my time with an offer that's not converting for my traffic when I've got dozens of offers to choose from that I know will.

Down the track when I've optimized with a better offer I might go back to the first one, but I'm not going to waste $2000 trying to get an offer to work when a similar one might cost me $500 for the initial testing.
 
For those of you that spend 200+ testing a campaign. How many of those campaigns become successful for you?
 
I think it's possible to test a campaign if you start with CPM with as little as $50. Take CPM on facebook or PofF for example - if your ad doesn't get a click in the first 1500 impressions or so, pause the ad and rewrite copy/change the image out. Keep doing this till your CTR is around .08-.1. Once your CTR is decent, you can switch over to the PPC model with a good chance at cheap clicks or continue with CPM.