How relevant is Google's Quality Score in Adwords?

[wickedDUDE]

Hello,

I'm setting up a campaign in Adwords and would like to know if I should be using the quality score of the landing page as a metric for deciding on which keywords to bid on.

How relevant are they? Have you found they they lead to hire conversions?

Thx.

 

[onkelmicha]

lower QS = more $$$$$$$ per click if im not wrong

 

[yoyomango]

You are doing it ass backwards.

like to know if I should be using the quality score of the landing page as a metric for deciding on which keywords to bid on

.

The keywords that you should be bidding on are the ones that give you the traffic with the highest return on investment and/or that meet your business objectives.

Quality Score is an important factor in how much you will pay for each click vs your bid price/competitor bid price but is made of many factors including CTR of your Ads, ad relevancy to keyword, landing page relevancy to keyword and maybe some other google shenanigans. To that extent it could be considered a measure of how likely a visitor from that keyword is to perform the action you want but only traffic and data will tell you that and I wouldn't be making decisions on that alone.

But really focus on what you are trying to acheive -sales, lead capture, phone call, brand awareness, research etc. This will inform your keyword, ad text and landing page decisions. Optimize your quality score once you are getting traffic and data/conversions on those keywords. You want to be tracking it all, lifetime value, site enagement, demographics, average purchase, quantity, revisits and any other data you can track.

A keyword with a quality score of 5 giving you a ROI of 500% is better than a keyword with a quality score of 10 giving 5% ROI (depending on volume, scalability etc). + you can work on improving the QS5 keyword thus improving your ROI (competitor behavior aside).

 

[cheshire]

You are doing it ass backwards.


.

The keywords that you should be bidding on are the ones that give you the traffic with the highest return on investment and/or that meet your business objectives.

Quality Score is an important factor in how much you will pay for each click vs your bid price/competitor bid price but is made of many factors including CTR of your Ads, ad relevancy to keyword, landing page relevancy to keyword and maybe some other google shenanigans. To that extent it could be considered a measure of how likely a visitor from that keyword is to perform the action you want but only traffic and data will tell you that and I wouldn't be making decisions on that alone.

But really focus on what you are trying to acheive -sales, lead capture, phone call, brand awareness, research etc. This will inform your keyword, ad text and landing page decisions. Optimize your quality score once you are getting traffic and data/conversions on those keywords. You want to be tracking it all, lifetime value, site enagement, demographics, average purchase, quantity, revisits and any other data you can track.

A keyword with a quality score of 5 giving you a ROI of 500% is better than a keyword with a quality score of 10 giving 5% ROI (depending on volume, scalability etc). + you can work on improving the QS5 keyword thus improving your ROI (competitor behavior aside).

This.