How To Come Up With Content For Difficult Niches

Give the OP a break. He must have been in the middle of a stroke when he opened his last thread. I've hired him for multiple jobs to date, and he's always delivered stellar work. So as far as content gen goes, I'd take a second to listen to what he says.
 


Dang, no love. All i know is that OP can write. timely delivery, good rankings, and reads easy and smart. i'm about to order two more sites of content from him
 
Back with my second post.

I'm going to let this post focus more on the journalistic branding of products, speaking of which I have something interesting to share with you guys.

I'm sure most of you will learn something out of it.


[FONT=&quot]A new term has recently been emerging – the brand journalist. Brand journalism used to be called custom content. The idea was that a company invested in high-quality stories that offered a closer look at their products, services, customers, employees, or issues that they cared about.
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[FONT=&quot]This is no longer a slightly covert, highly expensive effort that isn’t talked about in polite marketing circles.[/FONT]
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[FONT=&quot] It’s de rigueur – if you have a blog, an e-newsletter, or a membership site, you’ve got a content strategy.
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[FONT=&quot]And as a result, you’re an acting brand journalist.[/FONT]
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Journalism 101 – and how that applies to your business


[FONT=&quot]If you took a journalism course in college, you learned that every great story answers five basic, totally intuitive questions:[/FONT]

  • [FONT=&quot]Who:[/FONT][FONT=&quot] Who is the story about? Who are the central actors of the piece, and why do they matter? What’s relevant about them that the audience should identify with?[/FONT]
  • [FONT=&quot]What:[/FONT][FONT=&quot] What are they doing that matters? What’s the story? Where’s the action?[/FONT]
  • [FONT=&quot]When:[/FONT][FONT=&quot] Many editors are known to ask “why this, why now?” What’s the hook that makes this timely and is going to get people to read your content?[/FONT]
  • [FONT=&quot]Where:[/FONT][FONT=&quot] Is there a location angle that’s relevant? What’s the setting and how can you make it come alive?[/FONT]
  • [FONT=&quot]Why:[/FONT][FONT=&quot] So what? It’s great that you found a story, but why does it matter and why should anyone care?[/FONT]
[FONT=&quot]If these questions sound harsh, maybe they are. But they’re also eminently practical when you consider the reality of the news industry. Publishing is incredibly expensive. Advertising revenues are way down compared to what they once were.
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[FONT=&quot]Audiences have infinite content types to choose from, from mobile devices, to podcasts, to every blog on the Internet.[/FONT]
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[FONT=&quot]If a publisher is going to spend time, space, and money on your story as a journalist, it had better be good. So good, in fact, that you’re guaranteed to get traffic and repeat readers out of the deal.[/FONT]
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[FONT=&quot]There are also structural elements of journalistic writing that every content writer, marketer, and business owner needs to know. [/FONT]
[FONT=&quot]Each of these tenets of good writing finds their roots in journalism.[/FONT]

  • [FONT=&quot]How to write a great lede:[/FONT][FONT=&quot] A lede is the first paragraph of your story. It’s what sets up the piece and what gets people to read beyond the first fifty words. In journalism, your lede is the second most important piece of copy. Brand journalists are going to be held to the same standard by readers. Your piece’s introduction needs to grab your reader by the brain or by the heart strings and not let go until the last word.[/FONT]


  • [FONT=&quot]How to craft a show-stopping headline:[/FONT][FONT=&quot] Entire books have been written about how to create a compelling headline. But this discipline didn’t get its start in online marketing. It comes out of hundreds of years of journalists competing for attention in broadsheets, newspapers, and other formats. Brand journalists need to be able to apply this skillset to their content generation. After all, it’s more difficult to get readers to look at brand content than what they perceive as objective content.[/FONT]



  • [FONT=&quot]How to write well:[/FONT][FONT=&quot] Since journalists often have limited space to tell a story, it’s critical that they learn to write well. Structuring an argument, culling out the most critical facts, and keeping the story moving are a big focus for journalists. The actual writing itself must be powerful, evocative, and action-oriented. [/FONT]
[FONT=&quot]Brand journalism

[/FONT] [FONT=&quot]With these basics of good journalism in mind, let’s take a closer look at brand journalism. Things get really interesting when compelling writing and powerful journalism techniques are put to work to help marketers ‘speak directly’ to consumers.[/FONT]
Click to expand...
Memes, flames and comments are okay( like I have a choice!)
 
Cshark said:
Back with my second post.

I'm going to let this post focus more on the journalistic branding of products, speaking of which I have something interesting to share with you guys.

I'm sure most of you will learn something out of it.

Memes, flames and comments are okay( like I have a choice!)
Click to expand...







How Cshark made his latest post.

Cshark: Fuck! I better add something good to this thread but what?

Cshark: I can't think of anything. Hmmm.... Let me google "content strategy". No good. Damn...

Cshark: Lets see.. What if I google content strategy in google news...

Cshark: This article looks good.

fvwv90.png


Cshark: Hmm... I can put part of that article in my new post.

2prfktf.png


Cshark: Posted! Success!

Cshark: No one will ever know I just googled this.


How to Become A Great Brand Journalist To Augment Your Content Marketing Strategy - Forbes
 
GingerSnaps said:
How Cshark made his latest post.

Cshark: Fuck! I better add something good to this thread but what?

Cshark: I can't think of anything. Hmmm.... Let me google "content strategy". No good. Damn...

Cshark: Lets see.. What if I google content strategy in google news...

Cshark: This article looks good.

fvwv90.png


Cshark: Hmm... I can put part of that article in my new post.

2prfktf.png


Cshark: Posted! Success!

Cshark: No one will ever know I just googled this.


How to Become A Great Brand Journalist To Augment Your Content Marketing Strategy - Forbes
Click to expand...

If you read my post closely, I used the word 'share' you idiot.

And I had it on quotes.

If I wrote it, it would not have been under quotes.

I'm trying to share things to help people learn... What have you contributed to this forum lately?
 
Treadmill-double-fail.gif


Cshark said:
If you read my post closely, I used the word 'share' you idiot.

And I had it on quotes.

If I wrote it, it would not have been under quotes.

I'm trying to share things to help people learn... What have you contributed to this forum lately?
Click to expand...

Is a content writer, but doesn't know the importance of attributing quotes to sources.
 
Cshark said:
If you read my post closely, I used the word 'share' you idiot.

And I had it on quotes.

If I wrote it, it would not have been under quotes.

I'm trying to share things to help people learn... What have you contributed to this forum lately?
Click to expand...

Are you clinically retarded?

I think you should pm kribi. It sounds like you need some help with writing.
 
In order to come up with content in difficult niches you need to find an expert in that area and get it to write for you. OR, find an expert in rewriting articles in those specific niches, which could be as difficult as the first option.
 
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