IF you could only choose one, which would you choose: CONTENT or TRAFFIC?

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$5 Submissions said:
What do you guys think of Building content AROUND traffic?
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I'd rather build traffic around content because it will be a hell of a lot easier. If you have good content, which you should. Then you can double your traffic because people will revisit, there is also the word of mouth factor etc. People want to link to articles and content, they don't want to link to a bunch of crap and pour a whole lot of untargeted traffic which won't do much except waste bandwidth and possibly cost you (if you pay for traffic).

I'm amazed by how my site than only gets a few hundred daily impressions is being linked to on forums, blogs and websites all over the place, this was spurred by a few digg and beta.netscape.com submissions and loyal visitors.
 
Giles said:
I'd rather build traffic around content because it will be a hell of a lot easier. If you have good content, which you should. Then you can double your traffic because people will revisit, there is also the word of mouth factor etc. People want to link to articles and content, they don't want to link to a bunch of crap and pour a whole lot of untargeted traffic which won't do much except waste bandwidth and possibly cost you (if you pay for traffic).

I'm amazed by how my site than only gets a few hundred daily impressions is being linked to on forums, blogs and websites all over the place, this was spurred by a few digg and beta.netscape.com submissions and loyal visitors.
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Interesting. I focus on traffic source first then build content for those
 
I would defiantely choose content over traffic any day. If you have content, you WILL get traffic, but the corollary isn't true.

It's like my new yard. I bought some grass/sod and was wondering what kinds of chemical food to give it. I wanted it to stay green, and was going to buy the "Green & Beautiful" type chemical, but the garden worker advised on buying the "Root Growth" one.
She said, what's the use of making your grass green, when it will be superficial and temporary? Why not work on getting good roots, and the green will come naturally.

Words to live by!
 
TRAFFIC!
I'd much rather be trying to monetize too much traffic, than trying to get traffic to content. If you've got traffic to throw around, there are lot more opportunities than if you have some great content that noone sees.
 
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