forgive me if im out of line but isnt SEO by definition 'the optimization or improvement of the rankings in a search engine's results page'? so why would this concept ever be dead as long as people continue to use search engines?
wouldn't the article be better off saying search engines are dead? or traditional search engines are dead?
if (or should i say "when") the world migrates to siri to provide them with info they're searching for, wouldnt the "SEO" model simply transform in to a form of being able to optimize the siri results page (SRP).
i have already started planning for siri search voice results optimization (SSVRO) and i suggest you do the same