This idea brought to you, ironically, by a lawyer friend of mine who wanted to set up her name as a website, only to find that apparently a fairly popular starlet in the odd insertion niche uses that name as a stage name -- so any time you go looking for my friend, somewhere between her Facebook page and her LinkedIn profile is some chick with a Budweiser can up her ass. If that can be done accidentally, then it can be done on purpose.
1) Buy HisName.com
2) Forward to hardcore gay bondage porn site
3) Use domain forwarding w/masking to create custom titles and description. Use the guy's name and the city, but not "lawyer" or anything like it in the title. Write the description to sound like a porn site disclaimer, "...direct inquiries to Shithead's Name, City, President & CEO of StretchThatSphincter.com"
4) Links links links
5) With any luck it comes up in the SERPs any time someone searches for him, whether as a lawyer, social network searches etc.
Do that, and you've never explicitly said that he was the VP of Ramrodding at Fred's Fist-O-Rama, but he has issues shaking the image.
Frank