Just had this idea. What do you guys think?
- Thread starter mpbiz
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Already exists unfortunately, in huge scale - the main social widget providers already do this, over a huge amount of sites.
Yup. If you think AddThis spends money developing their social sharing widget out of the goodness of their heart, I've got some ocean front real estate I can sell you in Kansas.
Actually when I started reading I was sure you're talking only about sites in users' control. Obviously there's no simple kind of tracking system for the whole net. But there are still uses for such system, in tracking users behavior in a funnel of sites.
Think inbound marketing. What you describe has real potential in this scope.
I wouldn't trash this idea.
From a technology stand point this is actually easier to do then most people realize using RTBs and bid requests on exchanges.
Think about how re-targeting on a bunch of exchanges through a DSP works. You can set your re-targeting bid to $.00000001 so you lose every auction you bid on. But if the DSP records every domain you bid on.... that right there is what you are looking for.
So it's actually easy enough to get this data yourself if you know what DSPs you can get record lost bid data for you. However trying to set it up as a data service you sell to others would be a violation of the exchanges TOS. But guys already access and use this data themselves in this exact way.
Little bit better than the CSS trick you were thinking OP :smilie_weihn_winki:
You guys are spending way too much time on this. I made the retarded noob mistake of thinking that a cookie could actually access the current domain URL in the browser. I thought that cookies could be more than tiny bits of text. Of course there are ways to do this, but I originally wanted to do it WITHOUT needing to work with any 3rd party providers.
Now go grab a beer or something.
Now go grab a beer or something.
do what google does and attach yourself to the users browser.
you could analyze even better data, like mouse movements, conversions, real user experience.
you could probably even use something like that
to rank web pages without trying to score them with backlinks.
Either way, you're talking about an idea of mass scale. idk how new you are to coding, but you have all the power now, theres a bunch of simpler ideas that would work. My challenge is choosing between them and keeping it simple.
look at the existing solutions for conversion optimization[i mean seo] and old school seo. Hell look at hubspot. these companies make a killing with shitty software that often times has the effect of making people feel good instead of being effective.
also consider this. Think about all the people you know that dont have a desktop pc, they use their phones. Yeah yeah, we all know its going majority mobile next year or the next, but look at "the internet of things".
idk just a thought
you could analyze even better data, like mouse movements, conversions, real user experience.
you could probably even use something like that
to rank web pages without trying to score them with backlinks.
Either way, you're talking about an idea of mass scale. idk how new you are to coding, but you have all the power now, theres a bunch of simpler ideas that would work. My challenge is choosing between them and keeping it simple.
look at the existing solutions for conversion optimization[i mean seo] and old school seo. Hell look at hubspot. these companies make a killing with shitty software that often times has the effect of making people feel good instead of being effective.
also consider this. Think about all the people you know that dont have a desktop pc, they use their phones. Yeah yeah, we all know its going majority mobile next year or the next, but look at "the internet of things".
idk just a thought
actually it is very possible you just have to be skilled and know what your doing, you have to be VERY smart, this isn't for average wickedfire forum nubs, my buddy does this and makes mid 7 figures easily. why am i outing? its because i know for a fact no one here is anywhere near experienced enough to pull it off
Come on, don't be stingy, and let us in on the secret. There's only a few ways to do this:
1.) Facebook Like buttons, and things of that nature, but that requires being the size of Facebook / Google.
2.) Browser toolbars, and things of that nature (eg. free anti-virus software).
3.) You could offer things like a free WP plugin ,with hopes it becomes popular enough to get decent amount of data.
4.) Or you could just straight out infect user's computers and servers out there with malware / viruses. You risk some jail time, but it'd work.
5.) Hack into the likes of Facebook / Google., and just steal their data.
Great idea by the way.
I know adbrain has a similar system.
The big thing seems to be the absence of cookies on mobile devices.
With that you need huge data sets and a fat algo to make sense of it all.
I am not real familiar with the whole thing...but it seems cookies will be going away in the next couple of years, and then we are in the minority report as otinsdale mentioned. Google has their AdId, a lot of other companies are trying to solve the problem of multi device tracking.
Otinsdale - please do give us some more input on where this is going. Will it be possible for peasant like meself to get in on this data, or is just the bigger companies?
I know adbrain has a similar system.
The big thing seems to be the absence of cookies on mobile devices.
With that you need huge data sets and a fat algo to make sense of it all.
I am not real familiar with the whole thing...but it seems cookies will be going away in the next couple of years, and then we are in the minority report as otinsdale mentioned. Google has their AdId, a lot of other companies are trying to solve the problem of multi device tracking.
Otinsdale - please do give us some more input on where this is going. Will it be possible for peasant like meself to get in on this data, or is just the bigger companies?
Sounds like a massive invasion of privacy and pretty impossible without spyware, or the sites they're visiting also had your tracking installed
I'm not really worried about the death of cookies for ad targeting, we've got that pretty much figured out. It will definitely be more of an annoyance for attribution models but as more of the world goes mobile I will definitely be happy when a good cookie free attribution method is standardized.
I think moving forward it will really be about getting data from physical locations and mobile apps. The data science networks already have the internet mastered so now it is about finding new places to get data and mobile is giving it to us. It is still in really early stages but where we go in the real world could start dictating the ads we see more than the places we visit in the digital world. Plus, the pipes are being laid right now to deliver TV ads via RTB and I think physical location data modeling could work well with that.
There are quite a few companies that do the voodoo data science thing and depending on your monthly spend you could probably get into them now but I think more and more of this type of advanced programmatic buying across all forms of traffic will be available via self serve platforms over the next couple of years so I wouldn't worry.
i do sometimes wish I had free reign to run campaigns on the platform we have at work though as I think it would be hilarious to try targeting people who visit welfare offices and such locations with bizzop offers on their desktops when they get home or women who go to curves with diet offers. Plus, we could build new audiences of people who have the same browsing patterns as those people who visited those physical locations and converted...sigh.
I think moving forward it will really be about getting data from physical locations and mobile apps. The data science networks already have the internet mastered so now it is about finding new places to get data and mobile is giving it to us. It is still in really early stages but where we go in the real world could start dictating the ads we see more than the places we visit in the digital world. Plus, the pipes are being laid right now to deliver TV ads via RTB and I think physical location data modeling could work well with that.
There are quite a few companies that do the voodoo data science thing and depending on your monthly spend you could probably get into them now but I think more and more of this type of advanced programmatic buying across all forms of traffic will be available via self serve platforms over the next couple of years so I wouldn't worry.
i do sometimes wish I had free reign to run campaigns on the platform we have at work though as I think it would be hilarious to try targeting people who visit welfare offices and such locations with bizzop offers on their desktops when they get home or women who go to curves with diet offers. Plus, we could build new audiences of people who have the same browsing patterns as those people who visited those physical locations and converted...sigh.
This thread has been interesting to me to see who on WF knows what theyre talking about when it comes to building data management platforms which happens to be my FT job. If anyone wants to talk more in depth, shoot me a message.
