What’s Actually Working in 2025 (and What Finally Doesn’t)
If you’ve been in affiliate marketing for a while, you’ve noticed: every year feels like a soft
reset. New rules, new restrictions, same old grind. The market shifts faster than we can
adapt, and the platforms don’t make it easier. 2025, honestly, hit hard. Facebook keeps
testing our nerves, Google is getting stricter, and attention spans are dropping like flies.
But in this chaos, some strategies still cut through the noise, and those who adapt early, win.
VSL: because people still buy from people
The comeback of VSLs was inevitable. People are tired of lifeless pages and stock
clickbait images; they want something that feels real. A good VSL doesn’t scream
“aaad” – it tells a story. It sounds like a friend sharing an experience, not a brand making
a pitch, that’s why it works.
We started seeing this shift last year – first in the U.S. info products scene, then across
Nutra. By the end of 2024, it was clear: pages with VSLs consistently showed higher
engagement and approval rates. And this isn’t theory – it’s tested, confirmed, and scalable.
The best part is that you don’t need a big budget. Even a simple local voiceover in the
target language with a few slides and light motion can outperform the fanciest page
with walls of text.
What makes VSL powerful is the emotion. When the viewer hears a genuine tone, sees
a human gesture, or catches a glimpse of a personal story, the wall between “brand”
and “buyer” falls apart. Especially in health-related verticals, where trust means everything.
Static text explains — but video connects that increases loyalty better than any facts.
Andromeda: when Facebook decided to play god
Again. Every few months, Meta finds a new way to remind us that we’re not really in
control. The latest “Andromeda” update made sure of that. Audience segmentation?
Gone. Manual targeting? Useless. Ads that worked last week suddenly die overnight.
You can’t predict it, you can only adapt.
So now – quantity over perfection. Forget polishing one ideal campaign, you need
to launch many. More creatives, more ad sets, more tests — because the algorithm
now learns by sheer data volume. Before, five stable ad sets could run for weeks.
Now you need thirty just to see which three survive the first 24 hours. And yes, it’s
chaotic. You’ll burn through tests faster, but you’ll also collect more data — and
that’s the only way to beat Andromeda’s randomness.
What’s ironic is that Facebook’s “AI optimization” now performs better when you
feed it noise. The more varied your creatives, angles, and hooks, the better the
algorithm finds conversions.
Dynamic creatives: still motion, but make it human
There was a time when static banners ruled the game, but everything eventually
remains in the past – static simply doesn’t stop the scroll anymore. Users swipe
through lifeless images without even registering them. Motion grabs
attention — but not just any motion. The best-performing creatives today aren’t
cinematic, expensive productions, they’re messy, human, real.
We've seen leading teams launch ads that look like they were shot on a phone
in one take and still get very strong CR. Because it feels believable. A slight shake,
a hand gesture, a quick zoom-in – all of it tricks the viewer into thinking it’s authentic.
It’s micro-dynamics that sell now, not aesthetics. A campaign with three strong dynamic
creatives can easily outperform a whole set of glossy, “perfect” videos.
And when people see something that feels familiar like their own life, not a polished
ad – they stop scrolling and start listening, we get their attention.
Short funnels + WhatsApp callback: speed over everything
If there’s one universal truth left in 2025, it’s this: people don’t want to wait. Nobody
fills out three forms or reads long landers anymore.
The new trend is brutal simplicity:
one page, one click, one message. That’s where WhatsApp callbacks come in.
In markets like Brazil, Spain, and Italy, WhatsApp is more than an app, so it’s where
people live. It’s where they talk, trust, and buy. Adding a callback step right into
WhatsApp shortens the distance between the click and the sale. Leads feel safer
talking in an app they already use daily. Conversions jump, refunds drop, and
everyone’s happy.
And what's especially nice is that it's easy to scale. You don’t need a complex CRM
or endless follow-up emails. Just a clean lander, a verified number, and an operator
who knows how to talk to warm leads. It’s simple and simplicity, right now, is power.
The funny thing is — affiliate marketing hasn’t really changed. The platforms change,
rules change, but the core stays the same: people still buy from people. The only
difference now is that everyone’s tired
They don’t want to read essays or fill out long
forms but just something real that works fast.
And that’s exactly how we see it at KMA.BIZ. We’re in the trenches every day testing,
breaking, fixing, launching again and again. We’ve seen campaigns crash overnight
and rise from nothing the next morning therefore, it is clear to us what burns budgets
and what brings stability.
If you’re the kind of team that moves fast, talks straight, and cares about profit over
promises – you’ll fit right in.
Europe Nutra = KMA
Arthur (our mysterious friend) slowly takes the jar out of his backpack
