I respect Lamborghini enough to know that they've probably done enough research to know whether or not a vehicle like this will be accepted into the market, so it's ignorant (in the literal, not derogatory term) to say that its stupid, or this is the end of Lamborghini.
perhaps there is a need within the lambo culture that can be satisfied with this SUV. what are existing Lambo drivers using to haul their kids (and their 2nd and 3rd wives kids) to the cottage in?
most of the time, to people with that kind of money it simply a dick swinging competition, and lambo drivers will want one of these to one-up everyone else. they'll want one because it will look nicer sitting beside their car than their escalade or range rover does.
how does the specs compare to its competition? what is it's competition? the porsche SUV? anything else?