Lightning Round Live Now!!!!

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I started a new campaign last night for a particular time sensitive niche - It gets alot of searches and has zero competition. It pays out like $1.40

I originally started the campaign with 5 keywords and a crappy LP, my QS for the most searched, 1 word long keyphrase was at poor and had a $1 min bid.

I decided to delete that ad group, make a new seperate campaign and make the new ad group inside of that with my new landing page thinking it would reset the QS.

I immediately had an "Ok" qs but still a 30 cent min bid, and on a $1.40 payout thats not all that great.. Now the QS went to poor and again, $1 min bid..

My page is optimized for that keyword, I have it included in the Title, Meta KW, link Anchor text, H1 tag, bold tag, etc.

How can I get the QS bot to come back and increase the QS for that keyword? I also just added a link to my privacy policy and a contact us (mailto link) at the bottom....
 


One last question Jon. If you do not know the answer, can you reference me towards a source that I could possibly read?

TV advertising. We've all seen the gay little commercials like FreeCreditReport.com and other random eBooks/web based products (but I'm talking mostly about the affiliate offers: credit reports, ring tones, etc). The URLs often contain numbers in them; so that leads me to believe they receive a lot of traffic and need several servers. So do TV commercials really drive a lot of traffic? How well do they convert? Finally, how much does it cost? Is it worth the money?

Thanks Jon. And I'm going to follow your advice and totally rebuild my landing page. Let's see what happens.
 
JamesH said:
One last question Jon. If you do not know the answer, can you reference me towards a source that I could possibly read?

TV advertising. We've all seen the gay little commercials like FreeCreditReport.com and other random eBooks/web based products (but I'm talking mostly about the affiliate offers: credit reports, ring tones, etc). The URLs often contain numbers in them; so that leads me to believe they receive a lot of traffic and need several servers. So do TV commercials really drive a lot of traffic? How well do they convert? Finally, how much does it cost? Is it worth the money?

Thanks Jon. And I'm going to follow your advice and totally rebuild my landing page. Let's see what happens.
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I'd like to know this as well, putting up a short commercial actually doesn't cost much on some of the local channels around here, it might be worth looking into.
 
LazyD said:
I started a new campaign last night for a particular time sensitive niche - It gets alot of searches and has zero competition. It pays out like $1.40

I originally started the campaign with 5 keywords and a crappy LP, my QS for the most searched, 1 word long keyphrase was at poor and had a $1 min bid.

I decided to delete that ad group, make a new seperate campaign and make the new ad group inside of that with my new landing page thinking it would reset the QS.

I immediately had an "Ok" qs but still a 30 cent min bid, and on a $1.40 payout thats not all that great.. Now the QS went to poor and again, $1 min bid..

My page is optimized for that keyword, I have it included in the Title, Meta KW, link Anchor text, H1 tag, bold tag, etc.

How can I get the QS bot to come back and increase the QS for that keyword? I also just added a link to my privacy policy and a contact us (mailto link) at the bottom....
Click to expand...

new domain bro and try again with better content, etc.
 
JamesH said:
The URLs often contain numbers in them; so that leads me to believe they receive a lot of traffic and need several servers. So do TV commercials really drive a lot of traffic? How well do they convert? Finally, how much does it cost? Is it worth the money?
Click to expand...

Not Jon, but I read something about this a while ago... I can't recall where, but I did a quick search and found this:

Being on BBC's Watchdog - how much traffic does prime time TV drive to your site? | Internet Marketing News and Blog | E-consultancy.com

This was pretty much what the other blog said that I read recently. The other author was also shocked by what little traffic he got.

Honestly, I think this has more to do with just one appearance versus a recurring commercial, though. I think the repeated exposure probably does better, but I don't have any actual data to back that up (though I am certain that you could find some if you dug). I am sure those late night infomercials make bank off poor, fat people who desperately want to be neither of those things (and end up buying the magical pills that cure everything). I have heard a few different MLM-type recruiting radio commercials around here, but nothing on TV like that.

Oh, and the different numbers in the URLs are just to track where the user found their url, I think. Are you referring to url.com/123? Or something else?
 
Something like www. 5-freemoney. com or www5. freemoney. com. Thanks for the response Laura, I'll be sure to dig deeper and hopefully Jon will have some good information as well.
 
JamesH said:
Something like www. 5-freemoney. com or www5. freemoney. com. Thanks for the response Laura, I'll be sure to dig deeper and hopefully Jon will have some good information as well.
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Ahhh, gotcha. No problem. :D
 
engaged, are you saying that the first campaign I had that was shit could still be influencing my new campaign and fucking my QS?

I dont know much more I can optimize for this keyword...
 
You can't put a landing page and a campaign up at night and then pull it down the next day because you don't like your quality score.

<edit>
Actually, you can. But you'll never see your luck change that way.
</edit>
 
LazyD said:
engaged, are you saying that the first campaign I had that was shit could still be influencing my new campaign and fucking my QS?

I dont know much more I can optimize for this keyword...
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if its the same url and keywords, you could be f'd for life on that url. buy some .infos and experiment. some stuff like paris hilton has proved to be impossible.
 
Laura said:
Oh, and the different numbers in the URLs are just to track where the user found their url, I think. Are you referring to url.com/123? Or something else?
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That was my guess too. I always thought it was for tracking.
 
I always just assumed it was because they couldn't get any decent domains
 
Jon, you said that you have a network of thousands of sites running wordpress. How do you manage their upgrade / install? Do you have people or some sort of script?

EDIT: Looks like I missed. Never mind. :o
 
Lord Brar said:
Jon, you said that you have a network of thousands of sites running wordpress. How do you manage their upgrade / install? Do you have people or some sort of script?

EDIT: Looks like I missed. Never mind. :o
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Assuming that you had shell access to all of the hosting accounts for each wordpress install you could easily install and upgrade via subversion. By doing things in this fashion you could write a shell script to manage all of the installing and especially the updating.
 
maxor said:
Assuming that you had shell access to all of the hosting accounts for each wordpress install you could easily install and upgrade via subversion. By doing things in this fashion you could write a shell script to manage all of the installing and especially the updating.
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Thanks mate! I do have shell access to my servers -- but this subversion thing went above my head. I knew I should not be reading all this stuff at 3 am. :p
 
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