LOCAL SEO HELP

JahRuhle

JahRuhle

New member
Jan 8, 2010
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Im helping out a family friend improve his tile restoration business. Poor guy is a crazy hard worker but doesnt know a THING about marketing. He's been spending around 5$ a click on his 2/10 QS website and spending like 1000$ a month getting like 200 visitors/month to his site.Anyways I told him id help him out and within like 2 days I got him ranked #1 on google places for "marble restoration", and "tile repair" and a couple other related keywords. I told him to turn off the adwords, however, now, hes not getting any traffic at all. This is what I have done so far.

-wrote a review on his places site

-wrote a review on his yelp site

-submitted his company to: insiderpages, citysearch, local.com, infousa, superpages.com, yellowpages.com, bing local listings, and yahoo local

-submitted a few(3) 300 word articles about his floor restoration jobs on article directories linking back to his site

I checked all the directory listings and hes there for all of them.

Hes still not getting much traffic and I feel bad cause I told him he probably wouldnt have to use adwords anymore.

Heres his website: Global Flooring Solutions & RestorationsGAY | Home
and his google places site: Global Flooring Solutions - Google Maps

Any advice guys? Hes a really good guy and I really wanna help him out
 


Good work on the Google places, that's nice of you to help a friend. What information is his google metrics pulling up as far as impressions & activity goes?

Have you used External keyword tool to figure out what keywords will benefit him the most in ranking locally traffic wise? Perhaps you are just targeting a low trafficked keyword and need to target some others.
 
literally 0 impressions/clicks. How can I get this to show up for all Orange County cities? Not just little old fullerton where his address is. And ya looking at it there are quite a few more keywords I can rank him for that get MUCH better impressions. Any thing else I can do to help get more traffic? something I am missing?
 
Just on-page SEO for his website, Adwords, FB page. Target those other keywords.
 
You're just trying to get him ranked on the map?

Honestly Places is flakey and unpredictable. I would keep working on that, get some citiations, reviews...etc but I would target what we know, which is organic SEO. Get him ranked for orange county tile repair and 20 others like that and he'll be making up that traffic in no time. You could get him to the top in less than 3 months (probably alot less) for organic. G places can take as long as 6 months and even then there's no certainty.
 
If you're trying to rank for local search terms you really should have that locality mentioned on the site. Right now the only mention you have of anywhere is "Southern California" on the restoration page.

Your first page has no actual text other than the text links, coupon, and design credit. The search engines right now have no reason to think the site has anything to do with Orange County or floor restoration.

You should write content for the site that talks about the "great tile restoration" he does in Newport Beach, Fullterton, and Yorba Linda. You should add some photos of work he did describing the great "marble floor installation" in Laguna Beach he did. Work as many cities in as you reasonably can.
 
Disclaimer: The following should be taken with a ton of sodium. (questionable poster dammit)

1-Define which KW phrases convert.
2-Define which ones you can actually rank for (competition)
3-Don't just optimize but dedicate a LP for each one that has enough traffic.
4-Do that backlink voodoo that WF BST section can do so well.
5-Consider a proper PPC campaign to accelerate finding those magic words for #1 step above.
 
First Off
Nice looking website.
That Scroll is kinda annoying after a couple of seconds though.
The domain name can't be bringing in any traffic. I would check for a better keyword in the domain.
I see California tile dot org is open.
Try "finding" some more reviews. Hit all the local online classified ads
and directories. You'll get there.
 
> Any advice guys? Hes a really good guy

If he hasn't been taking any measurements, now that he's getting 0 impressions he should keep a very close eye on the customer traffic through his 'brick n mortar', and his sales. If there is no drop, you might have found out for him that 200 hits and a 1000$ a month was generating no conversions whatsoever.

Conversely, he may already have data regarding the PPC conversions. If it was converting at 2-3%, that would be four to six customers per month. If each is spending 500-1000$+ then you'd need to be careful not to mess that up while you're doing SEO for three to six months, especially if the SEO has a chance of not bettering the PPC results.

You might be better to show him the kinds of things he should be doing, and then let him experiment with his own business, rather than do it for him and risk losing him income. If you mess with a man's monies, he might not turn out to be so nice after all!
 
It's a nice looking site, but it looks like its a page I'd research the service with rather than an action page or a lead generation page.

The 1-800 number is hard to read. The 10% coupon doesn't have a click through. As for the online payment option. Why?

Then you have the gallery when you need one picture and the testimonials are just distracting. That much script on the page can't do much for rankings.

I write copy, so I'm biased, but I'd have a less good looking page and a bit of sales patter leading to a single call to action (something like "Let us email you a 10% discount" or "Enter your name and phone number and let us phone you for a quote"). If they want to see the other stuff then just have this along the top or at the right hand side as menu options.

Also the contact form. Why does it need so much information for what is in effect a first contact? It could also explicitly tie the coupon in return for filling out the form.
 
Content - add a blog, privacy policy, about, FAQ, service areas, care / cleaning tips. Give those spiders something to crawl all over.
 
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