Logo feedback please



Isn't it funny how varied the opinions are? I think we're running close to 50-50 on who likes what font. I'm at about the same on my out of forum queries to business associates, etc. In the end it came down to the client and other interests calling it and we've gone with the right side.

The left is, as previously mentioned, Bank Gothic, but as that font was created in the 20s or 30s things are a bit out of whack and the roundness of the corners is kind of weird, it's kind of... lumpy or something.

So I completely redrew the logotype so the corners are perfect and everything lines up on a grid.

The other font is an Emigre font called Matrix if anyone cares.

Thanks again everyone!
 
Well, I say right. It looks old school, like they've been in business for some time. They can be trusted. And it's not blockie, ridged, an unfeeling like the left. The right feels personable, compassionate, loving.

If I were on a date with the one on the left, it would take a lot of money in expensive food, drink and front row tickets to the show to get laid after, assuming she even puts on on the first date. The one on the right looks like she's not nearly as prudish. Don't get me wrong! She's no slut! But, she likes to have fun and is ok with a little "night cap", if you know what I mean. She might even try a little anal if she were comfortable with you and had a few drinks in her. You'd have to slip the one on the left a roofie to get into that ass.

So, yea, the one on the right.
 
Infinite Keith said:
Well, I say right. It looks old school, like they've been in business for some time. They can be trusted. And it's not blockie, ridged, an unfeeling like the left. The right feels personable, compassionate, loving.

If I were on a date with the one on the left, it would take a lot of money in expensive food, drink and front row tickets to the show to get laid after, assuming she even puts on on the first date. The one on the right looks like she's not nearly as prudish. Don't get me wrong! She's no slut! But, she likes to have fun and is ok with a little "night cap", if you know what I mean. She might even try a little anal if she were comfortable with you and had a few drinks in her. You'd have to slip the one on the left a roofie to get into that ass.

So, yea, the one on the right.
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Yep. I'd definitely fuck the one on the right. Looks like the client made the right call.
 
Any chance of slimming the serif font a bit? Say, 90% of the current width? I think it would be a lot more appealing that way. Reason I'm saying that is because I'm leaning towards the non-serif side (solely because the serif side looks bloated).
 
I like the left, but both are nice. Just out of curiosity care to divulge what you charged the client (or maybe just a ballpark)?

Revision... I like sans on the black background but serif on white, serif on black seems to wash out some of the detail of the serif.
 
Fatbat said:
The other font is an Emigre font called Matrix if anyone cares.
Click to expand...

I don't know if care fits the bill but I have a hell of a time identifying fonts from that family of serif fonts, they all fooking look alike to me, which plays hell when I have to rebuild someones logo into vector format.

That's why I threw out Goudy, because one of it's hundred of incarnations was probably in the ballpark.
 
I like the font on the right better, but spacing or kerning or letter height needs to be adjusted, like colorfast said, it feels cramped
 
looked at it 5 times now and came up with a different favorite each time and twice disliked the one i favorited before. Sorry man i'm worthless
 
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