Marketing data for Americans' 2010 summer vacations

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game of global domination
Sep 9, 2008
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Americans Make Vacation Plans

More than half (51%) of the general US population is planning a vacation this summer. Affluents (73%) and young professionals (83%) are even more likely to take a vacation. Those surveyed plan to spend an average of $1,000 per person on summer travel, indicating that the average family of four expects to spend about $4,000 on their summer vacation. That figure jumps to around $4,800 among young professionals and nearly $6,400 among affluents.