In what is being seen as the ultimate 'Rickroll', Rick Astley has been voted Best Act Ever at this years MTV Europe Music Awards, receiving 100 million votes, more than all the other winners combined.
Astley's video's has been watched over 20 million times on YouTube and Rickrolling has turned into a phenomenon which has resurrected the pop stars 80's fame all over again thanks to web links that pointed to his hit song Never Gonna Give You Up.
The singer, whose name wasn't even on the original award shortlist, said "I am honoured that my fans worked so hard to help me win Best Act Ever at the 2008 MTV Europe Music Awards".
