My 2 Biggest Weapons to Scale up IM

mont7071

WF Premium Member
Feb 10, 2009
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Portland, OR USA
I've spent the past decade building all kinds of sites slow and steady, hiring writers (in-house and outsourced), doing the drudgery of contacting webmasters and requesting backlinks, manual directory submissions, searching oDesk and eLance profiles for coders and designers, the whole nine yards.

While overall this has been beneficial, the limitations of my time and my team's time is always a barrier to scale. From doing graphics works, to procuring videos or links, the output I could get was limited by: the number of hours in the day x team members on staff. No longer, my two favorite tools of the last 2 years allow me to accomplish in a month what used to take a year, and usually at a fraction of the cost and hassle.

Those tools are Fiverr + Textbroker.

Sure, they cost something, but using these two tools allows anyone to scale up immensely, and multiply the effects of their own labor 100x. For example, I used to spend hours of my own time doing directory submissions or sending out personalized backlink requests. Then I realized that was an inefficient use of time, so I hired an Indian VA to do the work. An improvement, but still not scalable, the limitation was still the person doing it, who I had to pay, oversee, etc. Now, with the click of a few buttons, I can hire 10 completely different specialists, have output generated literally within hours, only pay for actual performance, and have spent less than I did on lunch. I can scale this to build backlink campaigns 20 times faster, at a fraction of the cost of a few years ago.

Likewise, Textbroker. I'm picky about my content, but there comes a point where I realize me spending my day slaving away just to produce 4 or 5 well-written articles is not time well spent, when I can hire 4 independent quality writers for ~$30, spend 15 minutes of my time reviewing and editing 4 or 5 writer's work rather than a full-day. I've built 50 page sites of well-written content in 3 days before, something I never could have done if I did all the writing myself.

If you truly want to scale up giant sites/businesses, but full automation or scripting doesn't get you what you want, these 2 tools allow a scaling factor that would have been unimaginable a few years ago. A single webmaster with a few hundred bucks can now build sites and linking structures literally overnight that used to take a team of in-house employees or expensive subcontractors weeks to do.

Think big, think scaling, these are 2 of the best tools to do it.
 


Your right. I personally can research, buy, setup and fully create a 5-10 page website with content on my own within a day. However, like you mention, if you outsource this process to 10 different workers, and build 10 websites in a day, costing you a few $$ each, your time can be better spent on other tasks.

The same with graphics, if your not proficient at creating logo's or graphics for your site, your better off outsourcing to someone for a few dollars who will probably return a great looking design in an hour, whereas it would take a few hours for someone with no experience or creativity to try different designs, test different fonts, and perhaps still not be happy with the final result.
 
I've never used either but I know what you mean. I find creating links dull so outsource and have had far greater results because of it and it really does free up time. Anyway thanks
 
I've always heard good things about Textbroker but I have yet to use the service myself.

Do you use the 5 or 4-star quality?
 
+repped. I've recently come to the conclusion that NOT leveraging OPT has been one of my biggest limitations to growth. This post is right on the money, and for me, right on time. So obvious but when you're stuck primarily in the S quadrant it's hard to let go and delegate.
 
For those who have used text broker: what quality have you found to be acceptable for money sites?
 
Just a quick warning/bit of advice. I used textbroker heavily for a while and saw good stuff. One time got a piss poor article at the 4 star level. It was clearly not worth the the money we paid. I sent it to support and they had it re-written and demoted that writer. They said it slipped through the cracks. Either way they took care of it. Long story short, proof read no matter how many times you use it.
 
For those who have used text broker: what quality have you found to be acceptable for money sites?

I never use anything below a 4 star for any site within 1 click-removed from a money site. Every once in a while a not-good article slips through the cracks, but TB is really on top of their writers, and they get demoted fast if they aren't top quality.
 
Thanks for the tip. I'll check out textbroker. Content is what I'm most particular about yet I hate doing it because it reminds me of being in college.
 
Damn excellent post! You really hit the nail on the head. I spend waay too much time thinking about content and actually writing it.

Another thing is that other writers can and will bring new perspectives about the topic at hand. I have outsourced before but still try to write most of my own articles.

Well I did till recently... :)
 
Damn! $12 for 500 words of 4-star content? I'd rather pay $5 for 500 words and order in bulk from a reputable WF copy writer. If you order like 100 articles you can get an even better deal. Fiverr is pretty sweet though. You can get some decent shit off there. I also still enjoy mTurk. You can get article rewrites for $2 a pop on there, in pretty fluent English.
 
Dude, you just made my year with the Textbroker recommendation...
If I ever bump into you in Portland, I'll buy you a drink! Not that I would even know it's you... but whatever! You never know.

-Jeff
 
Damn! $12 for 500 words of 4-star content? I'd rather pay $5 for 500 words and order in bulk from a reputable WF copy writer. If you order like 100 articles you can get an even better deal. Fiverr is pretty sweet though. You can get some decent shit off there. I also still enjoy mTurk. You can get article rewrites for $2 a pop on there, in pretty fluent English.

That's missing the point of "scale" though. True, you can use a trusted writer that can deliver 1 great article at a time, and maybe even a bit cheaper, but that isn't scalable. I have lots of similar writers that I use specifically too, but using an individual is still a bottleneck. One trusted writer can't write 50 varied articles about the same topic in one day, but using TB you can.

I would have included mturk on this list too as a scalable solution, but I've personally always had a bit of a tough time getting enough output that didn't require my constant checking/approving/revision etc. It seems the task has to be too brain-dead simple, otherwise you end up offsetting any productivity gains from leveraging a crowd cheaply when a large portion of it needs to be reviewed, edited, or simply thrown away as worthless. I'm not a fan of Amazon's interface either, seems hard to automate task assignment. I've had ok luck with article rewrites too though, so the concept is there, the execution has just been tough, for me anyways.
 
I've only recently started using textbroker after seeing it mentioned somewhere on here. Got sick of dealing with only 1 or 2 writers who would always get bogged down with work and there's so much you can throw at them anyway...so far so good.

The 3 star is mediocre, I wouldn't put it on a money site although you can receive decent quality but it's still hit or miss. I'll use the 3 star for Web 2.0 linking campaigns and spin them. The 4 star you start getting some pretty good quality stuff. You can also start placing direct orders with people. So, for example, if you really like someone's work or they have a certain expertise you can throw more stuff at them directly.

But yeah loving it so far. Also, if someone starts slacking on your articles and they're late it automatically gets put back into the system so someone else can pick it up. Yeah you waste time but it's all automated so it's not like you have to chase people around. Give it a whirl.