My first site



with a product like this, i'd go for more of a sales letter approach.

get rid of the banner on the left. it dilutes the purpose of your LP and you're gonna lose conversions

you might wanna drop "sidebar menu" as well.

What sort of traffic are you planning on throwing here?

more copy. LOTS more - pull it from some of the other pages if you have to, and think progressively.

#1 make them feel bad about their cold sores. Touch on their "hot buttons" (hooray for marketing BS) like, "hey ugly, those things must hurt!" etc etc. (i may be embellishing a bit here, but you get the point)

#2 talk about some of the existing competition out there, the problems the competition has, and why their products don't work

#3 THEN talk about abreva. talk about why it works, whatever guarantees you can muster, and legitimate testimonials (ask the merchant) pictures, pictures, pictures. why do you think acai sold so well?

#4 the visa symbol and "buy" are gonna hurt you on that button. make it orange, drop the word "buy" and you'll probably do better.

#5 the merchant's landing page you click through on your buy button blows. it blows. see if you can link right to their cart rather than another intermediary bullshit page.

just my .02
 
Should have probably asked this in the newbie section, but:

1. People read from top left to bottom right, so move your side bar to the right of your page.

2. As already mentioned more and better copy + images

3. Made you a button because yours sucks ;)

Imageshack - button1xy.gif and Imageshack - button2v.gif

and the css for it

#button {display:block; text-indent:-9999px; height: 76px;}
#button a {display:block; width:100%; height:100%; background:transparent url(button1.gif) no-repeat top left; outline:none;}
#button a:hover {background:transparent url(button2.gif) no-repeat top left;}

This button still sucks ass but should probably move you in the right direction.
 
On-Site optimization needs work. I'm assuming your keyword is "Cold Sores" ??

- Use H1 tag only once, probably the top page link, which should say "Cold Sore Help". H1 tag should contain your targeted keyword
- Use H2 and H3 tags, again with your targeted keywords
- Your Home link points to the What Causes Cold Sores page. Why? Is that your main page? I'd rename "Home" with "Cold Sores" (or whatever your keyword you're going after), and have it point to your root domain
- You need a meta description!!!
- Don't use more than 10 meta keywords
- You don't have a Robots Declaration
- Keyword density of "cold sores" is over 11% -- too high

Additionally:
- Your footer is lame. Stop sending link juice to other domains.
- Add a contact page.
- Add an About page.
- Add a Sitemap Page (ddsitemapgen in Wordpress rocks), and Google Sitemap Generator is great for sitemap.xml file creation if using Wordpress
- Add a Privacy Policy
- Add a Terms and Conditions page

- Join Google Webmaster Tools, Bing Webmaster Center, and Yahoo Site Explorer

Now you have a legitimate website.

Then keep adding quality, unique content, building links from all sources, and attack. 6 months later, you're the man.
 
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Berto said:
On-Site optimization needs work. I'm assuming your keyword is "Cold Sores" ??

- Use H1 tag only once, probably the top page link, which should say "Cold Sore Help". H1 tag should contain your targeted keyword
- Use H2 and H3 tags, again with your targeted keywords
- Your Home link points to the What Causes Cold Sores page. Why? Is that your main page? I'd rename "Home" with "Cold Sores" (or whatever your keyword you're going after), and have it point to your root domain
- You need a meta description!!!
- Don't use more than 10 meta keywords
- You don't have a Robots Declaration
- Keyword density of "cold sores" is over 11% -- too high

Additionally:
- Your footer is lame. Stop sending link juice to other domains.
- Add a contact page.
- Add an About page.
- Add a Sitemap Page (ddsitemapgen in Wordpress rocks), and Google Sitemap Generator is great for sitemap.xml file creation if using Wordpress
- Add a Privacy Policy
- Add a Terms and Conditions page

- Join Google Webmaster Tools, Bing Webmaster Center, and Yahoo Site Explorer

Now you have a legitimate website.

Then keep adding quality, unique content, building links from all sources, and attack. 6 months later, you're the man.
Click to expand...
awesome, i will do all of this. i wasn't really focusing that much on on site opt because i'm going with PPC. is it needed because of google QS?

as for adding more unique content, there's only so much info i can add about cold sores. should i just put up more info on different skin conditions and promote other products for them?
 
Definitely move that sidebar to the right.

You should really have a CTA or a Buy button visible without scrolling.

"ColdsoreHelp" is not a useful keyword to be sitting in your H1 tag. "Cold Sore Help" would be better. And get 'Sidebar Menu' the fuck out of an H1 tag, but now I'm probably going all SEO on you when you only care about PPC. With that domain though, I'd aim for a decent long-term search traffic by doing SEO right.

Get rid of that footer and get a new button. Add pictures. Toss up a simple favicon.ico file in the root.

Berate vistors for having cold sores, then tell them how happy and popular they'll be when they have no cold sores. Then tell them to buy Abreva.

Use the advice of Berto above.

My $.09
 
HalfPastGone said:
awesome, i will do all of this. i wasn't really focusing that much on on site opt because i'm going with PPC. is it needed because of google QS?
Click to expand...

Thanks. Most of my stuff is for organic, which is a lot cheaper than PPC. But having better on-page SEO as listed by my first bullet points will help QS I think. Although I assume "Cold Sores" is a tough keyword to go after organically, but maybe not "Cold Sore Help". Do your keyword research - I like Market Samurai as a product for figuring this out.

It doesn't hurt to have Google think you're the real deal. You still do need a good sales pitch / sales letter (Read CA$HVERTISING!), but put time into the site and you'll get more and more traffic, especially from long-tail terms (and make sure each page can find your sales page right away).

Don't expect to blow the roof off on your first campaign, so have fun and try not to lose too much money in PPC.

Everything I've told you are things that I've used to make quality, informative, legit looking sites geared towards organic traffic. The legitimacy allows me to then do some shady backlinking practices and G doesn't seem to mind.

Takes time, but way more profitable in the end vs. PPC. And yes, I do run PPC as well to my sites, just because I have a strong feeling that doing so goes into Google's ranking algorithm.
 
HalfPastGone said:
as for adding more unique content, there's only so much info i can add about cold sores. should i just put up more info on different skin conditions and promote other products for them?
Click to expand...

I'm sure you can find a buttload more things to talk about. Go to Yahoo! Answers and see what people have been asking about regarding cold sores. Then fire away by writing a good post, and have each post lean towards your sales pitch.

Also, answering questions on Yahoo Answers is a good way to generate some traffic and revenue.
 
Berto said:
Everything I've told you are things that I've used to make quality, informative, legit looking sites geared towards organic traffic. The legitimacy allows me to then do some shady backlinking practices and G doesn't seem to mind.

Takes time, but way more profitable in the end vs. PPC. And yes, I do run PPC as well to my sites, just because I have a strong feeling that doing so goes into Google's ranking algorithm.
Click to expand...

Without asking you to completely out your methods, can I just ask if a shit ton of backlinks that would otherwise sandbox a new site actually be a benefit to a landing page? If I am purely aiming to drive traffic with PPC and didn't care if I got sandboxed, would 1000s of links to a new site help or hurt my QS (in your experienced opinion)?
 
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