Here are some of my scribblings, maybe they will be helpful to someone:
Content Marketing Outline Tips
-Intriguing headline that creates a question the user needs answered.
Example:
Headline: John has a Freakishly Large Head (small thumbnail)
User: What does this freakish head look like, CLICK!
-The content provides enough of a resolution and answers the users question. Provides "Above and beyond" answer with additional more in depth information.
-Displays relevant suggested content immediately underneath.
-Provides a call for comments.
Content Marketing Outline Tips
-Intriguing headline that creates a question the user needs answered.
Example:
Headline: John has a Freakishly Large Head (small thumbnail)
User: What does this freakish head look like, CLICK!
-The content provides enough of a resolution and answers the users question. Provides "Above and beyond" answer with additional more in depth information.
-Displays relevant suggested content immediately underneath.
-Provides a call for comments.
