Myspace Ads

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Impressions - 221,753 Clicks -136 Conversions- 2


Pretty much spent $40 to make $20 back. I'll be testing more tomorrow.
 


If you want to test non-mobile offers then try setting up on Right Media Exchange instead. It's cheaper and you can use flash banners and set CPA targets and even do CPC buys if needed -- no demo targeting though but with a $0.15 CPM bid you should see some volume.

If you are going to use the CPC self-serve then don't waste your time testing every niche, open up all the popular pages on MySpace and grab the iframe code for all the banner sizes -- the placementID indicates where on the site the banner loads and you'll want to throw in all the popular 728 and 300 sections (Can't view this profile page, browse page, news, music, videos, logged-in homepage -- skip the profile pages it's mostly AdSense defaults when viewed in the iFrame). MySpace is a huge CPA network for advertisers and you'll see based on both the order and frequency how each offer is doing -- you'll see all the usual suspects there and you'll see some banners 20+ refreshes in that you know not even to bother with unless you are banking on the demo target. If you want to really test out the demo targeting create an excel sheet with a list of all the offers for only the homepage placementID (when you are logged in). Again, open up the iFrame in a tab and create 1-2 dozen MySpace accounts with different demo targets (female from kentucky age 16, male age 22 NYC, etc) and clear cookies and cache and go through 20+ refreshes in each and log all of this in Excel. You'll get some good trending data out of this and it works well to find the offers you should be promoting and the type of banners you'll need for each demographic. Don't try to do a regression on the data since all the performance ads default without demographic targeting, your goal is to see where the order of offers changes and when you see a new offer that does not appear outside of other demographics.


Hell of a first post.
 
I am with you guys, had issues with the buttons working in my browsers. Took forever to get an ad submitted (Thanks to jstme for the help).
Today was a damn waste I got about 2400 impressions, 2 clicks and 0 converts. Didn't spend much but didn't see a dime.
wish everyone more luck tomorrow.
 
Well, here are the results of my first test campaign. Not bad for a test...at least I didn't take a loss. Myspace has quite a bit of potential.

Impressions: 57,548
Clicks: 100
CTR: 0.17%
Av. CPC: .25
Conversions: 8

Spend: $25
Revenue: $27.20

Profit: $2.20
 
Figured I'd start a new thread with a less retarded title which will be easier to find for reference later. Hopefully it will become as epic as the facebook ads thread.

Here's the link to sign up, as well as a rundown I've written including most of the problems i've found in the first day: myspace ads.

My first impressions: Awesome. Not as awesome as facebook ads when they first rolled out, due to the $.25 minimum per click, but still pretty damn good if you can get an epc higher than $.25, which you should be able to if you aren't retarded.

Approval process is MUCH MUCH MUCH more relaxed than facebook. They're letting pretty much everything through. Enjoy it while it lasts!

My first ad stats:

2,455,414 Impressions
1,742 Clicks
0.07% CTR

Doubled my money so far. Hows everyone else doin?
 
I don't understand why you would spread this information to the masses this early. Do you like giving away money?
 
I don't understand why you would spread this information to the masses this early. Do you like giving away money?

It's going to get spread anyway. Who would you rather be making money off of it?: a) some retards you don't know b) your friends.

I'm still making plenty off facebook ads almost a year later. Why? Because I'm smarter and more dedicated than you are.
 
Still, your just creating unnecessary competition, which makes no sense...... It's almost like your giving part of a business plan away for free...

And who says I'm not smart and dedicated? I think I might be a bit smarter than you when I know when to keep something on the DL. All you've done is created more competition and probably increased the bids across the board by encouraging others to join.
 
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Thank God you made it's own thread, I was just about to.

I'm currently testing with $40 to see how this first campaign converts, and work my way from there. Still pending approval.
 
Motivational1.jpg
 
Well, my first ad tanked hard. Gonna have to try 300x250 and see how that goes. Probs gonna make it alot more facebookwouldneverfuckingapprovethisshit type.
 
First off - nice blog post on Myspace, Cakes. :)

But now, I have to vent... :mad:

I gotta say I'm pretty pissed about them not allowing non-US advertisers. I know, I know... "Americans don't give a shit about foreigners" - but Myspace is fucking themselves in their jailbait ass by not allowing more advertisers in.

When pretty much all the other self-serve ppc platforms allow international advertisers - what made Myspace think it would be smart to block out tons of $$$ from advertisers from all over the world? I'd love to hear one, valid, logic reason for this decision.

As long as the advertiser has a valid creditcard (Visa, Mastercard, Amex, whatever), what do they care if I happen to live in Europe? Non-US affiliates can be just as advertising savvy in the US markets.

So US-based advertisers can promote their ads to all Myspace users internationally? But International users cannot even promote their ads to their own countrymen? Wtf?

</vent>
 
First off - nice blog post on Myspace, Cakes. :)

But now, I have to vent... :mad:

I gotta say I'm pretty pissed about them not allowing non-US advertisers. I know, I know... "Americans don't give a shit about foreigners" - but Myspace is fucking themselves in their jailbait ass by not allowing more advertisers in.

When pretty much all the other self-serve ppc platforms allow international advertisers - what made Myspace think it would be smart to block out tons of $$$ from advertisers from all over the world? I'd love to hear one, valid, logic reason for this decision.

As long as the advertiser has a valid creditcard (Visa, Mastercard, Amex, whatever), what do they care if I happen to live in Europe? Non-US affiliates can be just as advertising savvy in the US markets.

So US-based advertisers can promote their ads to all Myspace users internationally? But International users cannot even promote their ads to their own countrymen? Wtf?

</vent>

The system they have in place to optimize the ads was built by Strategic Data Corporation and the system for now is US only with Canada and UK on-deck for integration.

The self-serve model the self-serve relies on is fully dependent on this system and it seems that it takes FIM a good amount of work to port the SDC platform country to country.
 
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