here's a question which i've been trying to figure out for weeks and its driving me nuts:
I have two ads that target the same demographic - the first ad was created months ago and obviously the ctr has been declining from .15 to now 0.06.
My second ad targets the same demographic and has a ctr over 0.1, but for some reason facebook will only give lots of impression to the first ad.
It's completely fucked, as my new ads have better ctr, but facebook will only ever serve them a tiny fraction of what the first ad gets.
How do I make facebook forget about its romance with my first ad, and let my new ads get the impressions they deserve?
I thought maybe it came down to ad copy, so I created new ads with same ad copy as the ad with high impressions, but still for some reason facebook doesn't want to serve many impressions to these new ads.
gotta love the frustration that facebook gives.
Ummm yeah Facebook maaaaaay give more weight to an ad that is proven to do well than a new ad. They have so much inventory and that old had has been proven over all or some great placements that work for FB so you're gonna have to be patient young grasshoper.