Facebook is so random, disapprove my ads for my legit offer.... approve a whole mess of ads I'm going to use to run IQ oh FB will you ever learn.
Keep working at it BlueYonder, you are right that certain products are best to push on facebook. Usually things that make the user get out there CC are not ideal. The exception being very targeted stuff, for example I've had some luck selling event tickets and will be going further down that road in the future. Right now I just have so much stuff I could be doing each day.
The key is to just try tons of ads to find one that gives you not only the CTR you need but converts how you need. I've started targeting a group of people of about 150k and my first slew of ads get between .15-.30 ctr but after a week of switching around I'm at .7-.9 jus try EVERYTHING and cut what doesn't work. What has worked best for me is targeting to keywords and spamming the keyword in the ad. Say you are targeting Jonas Brothers fans to buy Jonas Brothers tickets (don't try this as it would never work those fans don't buy there own tickets, you could however use this to get the attention of Jonas Brothers fans to push something else) your ad should have "Jonas Brothers" written 3-4 times to get the best ctr in my experience.
Make sure to try different pictures as well. If you are using picture of the Jonas Brothers for the previous ad make sure to try tons of different pictures. I've had the experience of two pictures of the same person/group while one has more than double the ctr.
I hope this helps and may my IQ offers kill today. I see some of you must still have some biz ops FB hasn't nuked or let through as a fluke.