NEW Facebook Ads



As of yesturday on one of my more popular ads, the CTR dropped to about half of what it was. I assumed it had something to do with them weeding out click fraud, but maybe not.
 
same here - can't get anywhere near the CTR i used to get, suggested bid has increased heaps and my conversion rates are all over the place. i'm kind of glad that there's lots of changes happening - it means they're doing something to fix the mess but I wish they'd hurry their asses. it would take just 1 dude to walk in there with some common sense and a game plan - seems like they've got lots of conflicting opinions all trying to fix this at once
 
I really don't understand how people still believe facebook changing anything is a good move, and won't just make everything worse, because that's what has ALWAYS happened.
 
Maybe they should just block netscape?
same here - can't get anywhere near the CTR i used to get, suggested bid has increased heaps and my conversion rates are all over the place. i'm kind of glad that there's lots of changes happening - it means they're doing something to fix the mess but I wish they'd hurry their asses. it would take just 1 dude to walk in there with some common sense and a game plan - seems like they've got lots of conflicting opinions all trying to fix this at once
 
it definitely seems like they totally ignored this situation until the techcrunch post (despite knowing about the problem for weeks on end prior to it), and now are trying to rush out a fix in 1-2 days.
 
it definitely seems like they totally ignored this situation until the techcrunch post (despite knowing about the problem for weeks on end prior to it), and now are trying to rush out a fix in 1-2 days.

LOL I was about to post that, they must be working really late if my UI keeps changing even at 3 am. Can you imagine a room full of "web 2.0 programmers" arguing with each other over the best way to combat click fraud and give advertisers a productive interface? It must be chaos! :1orglaugh:
 
So my suggested bids have gone up about 150% between two days ago and today. Also, anyone notice the huge infux of Chinese ads? I'm a US male and all I see on my side bar are ads completely in chinese characters - many of which contain anime pics. WTF is going on.
 
Can anybody tell me how the fuck are you guys spending xx,xxx per day? I hardly cross 4 figure mark!


Bid 1.00 CPM targeting everyone on FB I'm sure that will get your spend high. Oh but you probably meant profitably. Just keep increasing the amount of stuff you do no magic bullet.

Bid prices have seem to increased but that's only natural now that people are coming back because of reduced click fraud. But everything is all over the place I made a new ad yesterday bidding .35 at a big demo where the suggested bid was .8 or something and they gave me about 300-400 (real) clicks in about an hour at a cost of .25 and the CTR on the ad was like .04. After that first burst it slowed down considerably but still was getting impressions/clicks the rest of the day until paused. Definitely a wtf moment but I was happy to have it
 
Bid 1.00 CPM targeting everyone on FB I'm sure that will get your spend high. Oh but you probably meant profitably. Just keep increasing the amount of stuff you do no magic bullet.

Bid prices have seem to increased but that's only natural now that people are coming back because of reduced click fraud. But everything is all over the place I made a new ad yesterday bidding .35 at a big demo where the suggested bid was .8 or something and they gave me about 300-400 (real) clicks in about an hour at a cost of .25 and the CTR on the ad was like .04. After that first burst it slowed down considerably but still was getting impressions/clicks the rest of the day until paused. Definitely a wtf moment but I was happy to have it
My new ads dont even get any impression if I bid below their suggested bids.
 
^^ I think FB does try to keep a quality score to some extent on accounts. Some accounts seem to be screwed that way while others get bursts with low bids no problems. The biggest correlating factor I have found is the the total account CPM for the age of the account. Also I bet it has to do with how many times your other ads have been voted up or down in the past and a few other factors.

On top of all that it's just random FB retardation some days I make new ads in an account and get bursts with a certain bid price and the next day nada on new ads with higher initial bids in cheaper demos.
 
I really don't understand how people still believe facebook changing anything is a good move, and won't just make everything worse, because that's what has ALWAYS happened.

Well you can defiantly tell something is happening. At least they are doing something.

CPC is going to jump up with the invalidation of clicks. Like I said before it's all going to balance out. Now instead of bidding .30 You'll probably have to bid $1.50.

Welcome to the jungle.